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cover of episode 47. Quick Thinks: How to Use Storytelling to Be a Better Founder

47. Quick Thinks: How to Use Storytelling to Be a Better Founder

2021/12/14
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Stephanos Zenios
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Stephanos Zenios: 新创企业建立的核心在于提出并验证假设。这需要创始人对目标客户、痛点、解决方案、市场策略和盈利模式有清晰的认识。课程中，我们采用设计思维和精益创业方法，引导学生通过与潜在客户的深入访谈，了解他们的需求，并在此基础上，利用头脑风暴、原型设计、商业模式画布等工具，逐步完善商业计划，最终形成一个有说服力的投资提案。整个过程强调实践和迭代，通过不断测试和改进，最终找到一个可行的商业模式。 在与客户的深入互动中，创始人需要了解客户的痛点，并以此为基础，设计出能够解决问题的产品或服务。同时，还需要制定清晰的市场策略，并通过数据分析来验证其有效性。在与投资者的沟通中，一个有说服力的故事至关重要。这个故事需要基于扎实的市场调研和数据分析，并能够清晰地展现创业团队的愿景、能力和商业模式。 Matt Abrahams: 本期节目中，Stephanos Zenios 教授分享了他在斯坦福大学创业课程中的经验，强调了在创业过程中理解客户的重要性，以及讲故事在吸引客户、员工和投资者方面的关键作用。他指出，优秀的创始人都是优秀的讲故事者，他们能够根据不同的受众，讲述不同的故事，从而激励他们为共同目标而努力。

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Founders must effectively tell stories to customers, employees, and investors to inspire them. This involves understanding the customer deeply, being authentic, and crafting compelling narratives that resonate with each group.

Shownotes Transcript

“Great founders are great storytellers,” says Stanford Graduate School of Business professor Stephanos Zenios) in this “Quick Thinks” episode*.* Zenios is the director of the Center for Entrepreneurial Studies) and heads Startup Garage), a project-based course where teams design and test business concepts that address real-world problems. “Founders have to tell a story to their customer so that they can inspire them to test and use their new product. They have to tell a story to their employees to inspire them to take some risk. And then, they have to tell a story to investors and their board.” 

Think Fast, Talk Smart) is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.

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