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cover of episode 50. Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged

50. Telling Good Stories: How to Use the Elements of Narrative to Keep Listeners Engaged

2022/2/2
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Paula Moya
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Paula Moya: 本期节目探讨了如何运用叙事技巧提升沟通效果，涵盖叙事学基础、优秀叙事的要素（情节、人物、视角、主题、风格、冲突）、不同媒介（口头和书面）的叙事差异、如何创作更具包容性和多样性的故事，以及如何利用叙事激发积极的健康行为。她强调，一个故事是否优秀取决于个人的价值观、文化背景和学习经历，好的故事需要兼顾熟悉感和新奇感，并考虑目标受众。口头讲述的故事需要更多重复，而书面故事可以更复杂。在创作故事时，需要避免陈词滥调，创造引人入胜的情境和人物，并注意语言的运用和图像的营造。她还分享了在Perfecto项目中利用叙事激励人们运动的经验。 Paula Moya还谈到，故事对听众和读者的影响与人们对故事中人物的移情作用和认同感有关，熟悉感能让人感觉良好。她建议，在创作故事时，要考虑如何让听众产生移情作用，并与故事中的角色产生共鸣。最后，她分享了自己在写作中常用的技巧，例如朗读句子以检查其听感，并注意图像和避免负面联想。 Matt Abrahams: Matt Abrahams作为主持人，引导Paula Moya阐述了叙事技巧在沟通中的作用，并就不同类型的叙事（口头和书面）、如何创作更具包容性的故事以及如何利用叙事来激励他人等方面提出了问题。他与Paula Moya就如何使故事更引人入胜、如何避免陈词滥调以及如何根据目标受众调整叙事策略等方面进行了深入探讨。他总结了Paula Moya的观点，并强调了在沟通中运用叙事技巧的重要性。

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Paula Moya defines narratology and discusses the elements that make a good narrative, emphasizing the importance of familiarity, surprise, and considering the audience.

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“Make them want to turn the page,” says Paula Moya), a professor at Stanford University and author of The Social Imperative: Race, Close Reading, and Contemporary Literary Criticism. 

In this episode of *Think Fast, Talk Smart, *Moya sits down with strategic communication lecturer Matt Abrahams to share how the elements of story can be used in other types of communication. Create compelling situations, full of sense and surprise, she says. Create characters we can empathize with; speak your written sentences aloud, and, Moya advises, think of the images your words may conjure up and how they may be interpreted by different audiences. 

Think Fast, Talk Smart) is a podcast produced by Stanford Graduate School of Business. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication skills.

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