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cover of episode 56. Lean Messaging: How Simple Messages Really Stick

56. Lean Messaging: How Simple Messages Really Stick

2022/4/12
logo of podcast Think Fast, Talk Smart: Communication Techniques

Think Fast, Talk Smart: Communication Techniques
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Matt Abrahams
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Steve Blank
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Steve Blank: 精益创业的核心在于将基于信念的假设快速转化为事实。这需要走出公司，与潜在客户进行互动，测试假设，并根据反馈快速迭代。他还强调了最小化可行产品的概念，建议创始人亲自参与沟通策略的制定，以更好地理解受众和信息传递的最佳方式。他还指出，成功的沟通需要明确的目标受众，并根据不同的受众调整信息、媒介和传递者。他认为，有效的沟通信息应回答三个问题：为什么受众应该关心？你提供什么？你希望他们做什么？（行动号召）。最后，他还强调了信息的可记忆性和传播性，以及CEO对沟通的重视程度。 Matt Abrahams: 他认同精益创业中最小化可行产品的设计理念同样适用于沟通，需要理解受众、情境，构建信息框架并迭代测试。他还强调了沟通信息应根据不同的受众进行调整，避免使用单一信息覆盖多个受众，导致信息稀释和混淆。

Deep Dive

Chapters
Steve Blank summarizes the Lean Startup methodology, emphasizing the importance of turning hypotheses into facts through customer development, agile engineering, and business model design.

Shownotes Transcript

“Anyone can make a complicated thing sound complicated. It takes real skill to make it sound simple.”

This episode of Think Fast, Talk Smart features Steve Blank), seasoned entrepreneur, marketer, and Stanford adjunct professor in the Department of Management Science and Engineering). 

“Messages need to be memorable,” he tells podcast host and strategic communications lecturer Matt Abrahams. “The more memorable the message, the greater its ability to create change.”

Blank teaches courses on Lean Startups, innovation, and entrepreneurship, and throughout his 45 years of launching businesses and helping others do the same, he’s learned the importance of crafting the perfect message by keeping it simple.

Think Fast, Talk Smart) is a podcast produced by Stanford Graduate School of Business and hosted by Lecturer Matt Abrahams. Each episode provides concrete, easy-to-implement tools and techniques to help you hone and enhance your communication.

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