A trad wife is a woman who adheres to traditional gender norms, focusing on motherhood, domestic duties, and often homeschooling, while presenting these activities in an aesthetically pleasing way.
Trad wives are gaining attention due to their rejection of mainstream feminism, exhaustion with balancing work and family, and the appeal of a simplified, aesthetically pleasing lifestyle.
Hannah Nealeman is a mother of eight with millions of followers, known for her serene, domestic lifestyle on Instagram. She is controversial because her portrayal of motherhood seems unattainable for most, given her wealth and privileges.
Evie Magazine is a conservative women's magazine aimed at Gen Z women, offering content that celebrates femininity and traditional values, often contrasting with mainstream women's magazines.
Evie Magazine is controversial for its anti-premarital sex stance, skepticism of birth control, and its alignment with conservative values, which some see as outdated or harmful to women's rights.
The appeal lies in the simplicity and beauty of the content, offering a vision of a life devoted to one aspect of identity, which resonates with many women feeling torn between work and family.
Evie Magazine reflects a backlash against mainstream feminism and a desire for a more traditional, conservative approach to womanhood, tapping into disillusionment with modern expectations of women.
Trad wives are having a moment. A new conservative women’s magazine promising to be the anti-Cosmo is capitalizing on the trend.
This episode was produced by Victoria Chamberlin, edited by Amina Al-Sadi, fact-checked by Laura Bullard, engineered by Andrea Kristinsdottir and Rob Byers, and hosted by Noel King.
Transcript at vox.com/today-explained-podcast)
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The archetype of a 1950s housewife. Photo by Debrocke/Classicstock/Getty Images.
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