BDTP. Product SEO with David Pasztor
UI Breakfast: UI/UX Design and Product Strategy
Deep Dive
Why did David Pasztor and his team decide to build their own products after running a successful UX design agency?
The team realized that if they could design great products for other companies, they could also build their own. This led to the creation of multiple SaaS products, starting with UXfol.io, a portfolio builder for product designers.
What was the main challenge David faced with SEO when promoting his UX design agency?
Initially, they focused on informational articles, which attracted a lot of readers but few clients. They learned that targeting transactional keywords, which directly address a user's need to solve a problem, was far more effective in attracting potential clients.
How did David's team manage to attract Google as a client through SEO?
They wrote an article targeting a transactional keyword related to UX agencies, which ranked well and eventually led to Google reaching out to collaborate with them.
What is the key difference between informational and transactional keywords according to David?
Informational keywords attract readers who are looking for knowledge, while transactional keywords target users who are actively searching for a solution to a problem and are more likely to take action, such as hiring a service or trying a product.
Why did David create Ranking Raccoon, and what problem does it solve?
Ranking Raccoon was created to address the tedious and inefficient process of link building, which the team hated doing. It provides a moderated platform where trustworthy SEO professionals can collaborate on link building without the hassle of cold emails.
What was the response rate for cold emails in the link-building industry, and why was it a problem?
The response rate for cold emails was under 5%, and even if someone responded, it didn't guarantee a collaboration. This made the traditional link-building process inefficient and frustrating.
How does Ranking Raccoon ensure the quality of its community and the websites involved?
Ranking Raccoon manually checks every website added to the platform to ensure that all members and websites are trustworthy and of high quality.
What was one of the unexpected challenges Ranking Raccoon faced, and how did they solve it?
One challenge was ghosting, where users didn't reply to each other. They solved this by introducing a visual indicator that encouraged users to be more active and responsive, which improved reply rates to over 70% within a week.
What are the two main types of marketers on Ranking Raccoon, and what is the difference between them?
There are in-house marketers and agency marketers. In-house marketers are more selective and prefer to collaborate with trustworthy professionals, while agency marketers are under pressure to deliver results and may start conversations with long lists of websites, which can be overwhelming for in-house marketers.
What advice does David give for starting a new product with SEO in mind?
David suggests starting with content creation targeting transactional keywords even before coding the product. This allows you to build an audience and generate traffic, which can then be converted into early adopters and testers for the product.
- Transitioned from a product design agency to a product house building multiple SaaS products.
- Created UXfolio, Copyfolio, and Archifolio to address portfolio needs.
- Developed Ranking Raccoon to streamline the link-building process and address the pain points of traditional methods.
Shownotes Transcript