The Perils of Over-Optimizing Website Content
25:48 Share

Why do many companies with great reputations over-optimize their content, which hinders their users’ experience? Excellent content needs a combination of outstanding content quality combined with a stellar user experience to truly gain the loyalty and dedication of your customers. Join Ben and Jordan Koene as they break down the essentials of content optimization and how to avoid common pitfalls that sabotage many successful brands. Show Notes

Connect With:

• Jordan Koene: Website) // LinkedIn )
• Benjamin Shapiro: Website) // LinkedIn) //  Twitter)

See Privacy Policy at https://art19.com/privacy) and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info).