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cover of episode Trademark Your Way To A Stronger Business Valuation

Trademark Your Way To A Stronger Business Valuation

2024/12/19
logo of podcast Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Shownotes Transcript

Founder and CEO of Trademark Factory, Andrei Mincov, discusses how effective trademarking strategies can enhance business valuation. He explains the critical difference between mere branding and securing a trademark that can significantly elevate a company's market position. Andrei emphasizes the importance of choosing unique marks that are defensible and valuable in the marketplace. Today, Andrei talks about leveraging intellectual property to build a stronger, more competitive business. Show Notes)

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