Breathe in deeply through your nose... What can you smell right now? Can you identify it? How does it make you feel? Is it fresh, bright, pleasant? Nostalgic? Disgusting? How often do think about smell? If you only tend to notice when it's something particularly lovely - your favourite dish being cooked, a preferred flower - or horrid (let's not go there); you're not alone.

As this week's guest Susan Irvine explains, a couple of thousand years' of western philosophy has conditioned us to prioritise sight and sound, relegating smell to the senses' lower division. Why? Well, short of holding your nose (spoiler alert, there's some of that in this podcast!) smell isn't something we can generally choose to take in or shut out; it doesn't invite us to apply our discernment. But while the art and design worlds have long overlooked scent, that's changing. Agenda-setting creatives are using it in their storytelling - and we're not talking about perfume campaigns.

Welcome to the mind-blowing world of smell as material. We'll leave it to Susan to explain.

Susan Irvine is a writer of excellent books including novels, short stories and non fiction. A former Vogue beauty editor, she's a current Visiting Lecturer at London's Royal College of Art, where she teaches a course on using 'smell as material' based in the Fashion Programme.

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Now Here's a Dazzling Idea: Smell as Material, with Susan Irvine 59:33 Share

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Now Here's a Dazzling Idea: Smell as Material, with Susan Irvine