IITERNITI, formerly Eternity, is a South Korean pop group created entirely by artificial intelligence. The group first launched back in 2021, and now has millions of views online. And they’re not the only ones. There are other AI K-pop groups around too.

BBC reporter Iqra Farooq has been looking into how AI could change the genre; from ChatGPT messaging fans, to VR concerts. She talks us through her findings.

We’re also joined by Jieun Park, the CEO behind IITERNITI, Taiwanese artist KIRE, and Felix from K-pop mega group Stray Kids. Plus, we hear why some fans love AI in music, and others find it ‘terrifying’.

Instagram: @bbcwhatintheworld Email: whatintheworld@bbc.co.uk WhatsApp: +44 0330 12 33 22 6 Presenter: Hannah Gelbart Producers: Emily Horler and Mora Morrison Editor: Verity Wilde

How AI is changing K-pop 14:48 Share

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How AI is changing K-pop