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cover of episode How politicians use styling to win hearts (and votes)

How politicians use styling to win hearts (and votes)

2025/5/28
logo of podcast What in the World

What in the World
AI Deep Dive AI Chapters Transcript
People
H
Hannah Gelbart
R
Rachel Lee
S
Stacey Wasiche
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Hannah Gelbart: 我认为时尚选择是政治人物与选民沟通的重要方式。他们的着装经过精心计算，旨在传递特定的信息。例如，梅拉尼娅·特朗普的官方肖像不仅仅是优雅，更象征着一种控制。在韩国大选前夕，形象顾问正在默默地塑造新的领导人形象，从领带的颜色到毛衣和发型，每一个细节都经过深思熟虑。本期节目将深入探讨政治造型的运作方式、重要性以及它所揭示的权力、认知和说服力。 Rachel Lee: 我发现韩国的政治人物形象咨询是一项非常严肃的生意，有专业的团队负责管理候选人的外貌、声音甚至手势。以李在明为例，他在竞选视频中改变了以往深色西装的形象，转而选择米色毛衣和棕色染发，这明显是为了柔化他的形象。形象顾问们强调，虽然应该根据候选人的个性和政策来评判他们，但外貌的评判是不可避免的，因此政治人物不得不寻求他们的帮助。社交媒体的普及也使得政治人物必须时刻保持光鲜亮丽，因为任何一个糟糕的角度或尴尬的表情都可能迅速传播开来。 Stacey Wasiche: 我认为目前政治时尚界流行的是低调奢华或柔性权力套装。带有logo和标签的浮华品牌已经逐渐从政治舞台上消失，因为政治人物希望与人民建立更紧密的联系，让人民感受到他们了解实际情况。在非洲，时尚与文化多样性更加相关。例如，在尼日利亚等西非国家，男性政治人物会穿着abadas和abayas，而在东非国家，领导人则更倾向于穿着大胆的印花，这象征着权力。此外，政治人物也会通过穿着运动鞋和休闲服装来拉近与年轻选民的距离。

Deep Dive

Chapters
The episode explores the strategic use of fashion by politicians and their spouses to convey specific messages. Examples include Melania Trump's powerful monochrome suit, Justin Trudeau's playful socks, and the scrutiny faced by female politicians like Giorgia Meloni.
  • Fashion choices are a form of communication for politicians.
  • Every outfit is carefully calculated to send a message.
  • Female politicians face significant scrutiny for their appearance.

Shownotes Transcript

In South Korea, what presidential candidates are wearing is a hot topic.

People use fashion to express themselves. Many of us think carefully about what we put on and how others will view our outfits, whether we choose an iconic hat or a monochrome look. But for politicians and their spouses, every look is carefully calculated to send a specific message.

South Korea is having a snap election which means that image consultants are quietly shaping the new public faces of leadership, from tie colours to jumpers to hairstyles. Yoon Suk Yeol was removed from office for putting the country under martial law for six hours in December. Polls have placed Lee Jae-myung of the main opposition Democratic Party as the frontrunner among six candidates, followed by Kim Moon-soo from the ruling PPP.

We chat with Rachel Lee from our team in Seoul - she’s been speaking to some of those image consultants about what they do. Also, Stacy Wasiche, a fashion blogger from Kenya, runs us through the latest political fashion trends and how it’s different depending on what country you look at.

Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: Hannah Gelbart Producers: Mora Morrison and Emily Horler Editor: Harriet Oliver