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cover of episode Made in Vietnam: Why its homegrown fashion is having a moment

Made in Vietnam: Why its homegrown fashion is having a moment

2025/6/4
logo of podcast What in the World

What in the World
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J
Joyce Ng
K
Kim Myung Hee
Q
Quynh Vinh
T
Thuong Le
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Thuong Le: 作为越南人，我亲眼目睹了越南时尚在泰国乃至全球的受欢迎程度。从曼谷的购物中心到社交媒体上的热门话题，越南服装正以其独特魅力征服世界。越南不仅是全球重要的服装生产基地，其本土品牌也逐渐崭露头角，受到国际名人的青睐。我相信越南时尚的未来充满希望。 Joyce Ng: 作为一名新加坡时尚博主，我特地飞往越南探索当地的时尚产业。我发现越南服装设计精细、质量上乘且价格合理，非常适合亚洲人的身材。与快时尚相比，越南服装更具匠心和个性，我非常喜欢这种风格。 Quynh Vinh: 作为越南时尚行业的从业者，我深刻感受到外国顾客对越南品牌的影响。我们的产品不仅在泰国等邻国受欢迎，甚至远销土耳其等时尚中心。外国顾客的购买使我们的利润大幅增长，这证明了越南时尚的潜力。 Kim Myung Hee: 作为韩国的时尚专家，我认为越南时尚正在迅速发展。越南设计师将Y2K、街头风格等潮流与越南本土文化相结合，并通过社交媒体进行广泛传播。凭借强大的生产能力和韩流的影响力，越南时尚不仅仅是一种短期趋势，而是具有巨大的潜力。

Deep Dive

Chapters
The unexpected rise of Vietnamese fashion brands is explored, noting that celebrities like Billie Eilish, Doja Cat, and Jennie from Blackpink have been seen wearing them. The industry's size and export value are highlighted, along with the names of some popular Vietnamese brands.
  • Celebrities like Billie Eilish, Doja Cat, and Jennie from Blackpink are wearing Vietnamese brands.
  • Vietnam is the world's second-largest exporter of textiles and garments.
  • Popular Vietnamese brands include Fancy Club, Bube, Lalune, Anonmate, and Lodan.

Shownotes Transcript

What do Billie Eilish, Doja Cat and Jennie from Blackpink have in common? They have all been spotted wearing Vietnamese fashion brands. You might have noticed that your clothes and shoes have labels saying ?Made in Vietnam?. The garment and textile industry in Vietnam is massive - it?s the second biggest exporter in the world, after China. And it employs three million people, most of them women. Global brands like Nike and Uniqlo make their clothes there.

But recently, Vietnamese brands are being celebrated in their own right and finding new fans. Thuong Le from the BBC Vietnamese Service talks to us about the Vietnamese fashion industry and why their brands are becoming so popular outside the country. What?s their appeal? Fashion influencer Joyce Ng from Singapore explains.

Vietnamese fashion business consultant Quynh Nguyen, who works for the brand LSOUL, describes the impact foreign buyers have had on the industry. And Professor Kim Myung-hee from South Korea, a former stylist of Rain and Jun Ji-hyun, tells us why Vietnamese fashion isn?t just a short term trend.

Instagram: @bbcwhatintheworld Email: [email protected] WhatsApp: +44 330 12 33 22 6 Presenter: William Lee Adams Producers: Thuong Le, Julia Ross-Roy and Benita Barden Editor: Verity Wilde