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cover of episode The Manosphere That Delivered Trump Back to Power

The Manosphere That Delivered Trump Back to Power

2024/11/15
logo of podcast What Next: TBD | Tech, power, and the future

What Next: TBD | Tech, power, and the future
AI Deep Dive AI Chapters Transcript
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Makena Kelly
主
主持人
专注于电动车和能源领域的播客主持人和内容创作者。
Topics
Makena Kelly 认为特朗普的竞选团队成功利用了新媒体生态系统，特别是播客和流媒体平台上的网红，来接触年轻男性选民。这些网红通常拥有大量的粉丝，并且与他们的受众建立了紧密的联系，形成了一种身份认同。川普团队意识到传统媒体无法有效触及这些群体，因此选择与这些网红合作，进行播客访谈、接受礼物等，以此来吸引他们的关注。这种策略与民主党形成鲜明对比，民主党的竞选活动过于依赖数据和分析，而忽略了候选人形象的整体塑造，导致竞选活动未能有效地与选民产生共鸣。

Deep Dive

Chapters
Donald Trump strategically used influencers like Joe Rogan and others to reach a young male audience, bypassing traditional media to secure his victory.
  • Trump's campaign focused on reaching non-voters, particularly young men.
  • Influencers like Joe Rogan and others were crucial in this strategy.
  • The campaign's bold move paid off, significantly contributing to Trump's win.

Shownotes Transcript

Going on Joe Rogan’s podcast didn’t fit into Kamala Harris’s last month of campaigning, which consisted of a careful diet of traditional media and specifically selected appearances. It came up short against Donald Trump’s “get on mic with that guy and his big following” strategy. 

Guest: Makena Kelly), senior writer at Wired.

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