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What happens when two digital giants join forces to transform the tech industry? Get an insider’s perspective from Rebecca Kitchens, the president of the newly minted Informa TechTarget, as she pulls back the curtain on the strategic merger of TechTarget and Informa's digital assets. This episode promises to shed light on how the fusion of these powerhouses is redefining digital content and audience engagement. With AI stepping into the spotlight, Rebecca navigates us through the evolving landscape where Informa TechTarget is pioneering the way for enterprise B2B technology buyers, enhancing their decision-making processes in an increasingly complex world. We also explore the critical synergies between sales and marketing within the ever-evolving tech industry, and how this merger ensures that both are seamlessly aligned for maximum impact.

Our conversation moves toward the cutting-edge strategies shaping the future of marketing. We underscore the importance of aligning products and services with the full lifecycle of a customer’s go-to-market strategy. From the power of first-party permission data in a post-GDPR world to the transformative force of intent data, Rebecca shares how businesses can elevate their personalization efforts to new heights. Stay tuned for a deep dive into rapid tech and marketing industry shifts, where you'll gain insights into emerging trends and potential future opportunities. Whether you’re a tech enthusiast or a marketing maven, this episode is packed with valuable takeaways that are sure to spark your imagination and fuel your strategic thinking.

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Revolutionizing Tech Strategy: Informa TechTarget's Merger and Its Impact on Digital Engagement 25:41 Share

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Revolutionizing Tech Strategy: Informa TechTarget's Merger and Its Impact on Digital Engagement