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When software and hardware collide, manufacturing undergoes a fundamental transformation. In this revealing conversation with Tom from Dassault Systems, we explore how the digital revolution is reshaping product development, marketing, and the customer experience.

At the heart of this evolution are three key technological forces: software-defined products that adapt to user needs, AI that streamlines design and personalization, and spatial computing that immerses teams in virtual environments. Together, they're creating a new paradigm where product development becomes a continuous flow rather than a series of discrete annual launches.

The implications are profound. Products can now be revealed earlier and evolve continuously through over-the-air updates. Time-to-market shrinks from weeks to potentially minutes as digital platforms eliminate traditional bottlenecks. Virtual twins—comprehensive digital replicas spanning from molecular structures to production systems—enable unprecedented precision and intelligence throughout the value chain.

Perhaps most fascinating is Dassault Systems' vision of sustainability through adaptation. Rather than consuming more resources to create more products, their mission focuses on creating products that deliver greater value by serving multiple purposes for different users. It's a refreshing perspective that challenges the linear scaling model dominant in manufacturing today.

Whether you're interested in product design, manufacturing innovation, or the future of consumer technology, this conversation offers valuable insights into how today's most sophisticated virtual tools are reshaping our physical world. Listen to discover how the convergence of software and hardware is creating products that don't just serve our needs but understand and anticipate them.

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Unlocking Commercial Innovation with Dassault Systems