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cover of episode Episode 5: Design Maturity in APAC with Varun Thota, Product Design Lead at SEEK

Episode 5: Design Maturity in APAC with Varun Thota, Product Design Lead at SEEK

2021/6/22
logo of podcast Working in UX Design

Working in UX Design

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Dalen
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Varun Thota
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Varun Thota: 我在SEEK公司担任产品设计主管,负责JobStreet和JobsDB平台的产品设计。我从商科背景转型为自学成才的产品设计师,这其中充满了挑战和机遇。我分享了自己的职业经历,以及对设计成熟度和移动优先设计的理解。在亚太地区,移动优先设计至关重要,因为大多数用户都通过移动设备访问互联网。我们需要重新思考如何在小屏幕上设计内容和交互,并考虑到网络速度和设备差异等因素。将现有桌面端产品转型为移动优先产品需要改变思维方式,从用户的移动使用场景出发,重新设计内容和流程。一些公司已经开始重视移动优先设计,例如Grab、Gojek和微信等,他们构建了功能强大的超级应用。设计成熟度与移动优先并非直接相关,但亚太地区的设计成熟度还有很大的提升空间,需要企业和设计师共同努力,提升对用户体验和设计价值的理解。产品设计师需要将设计与业务目标结合起来,考虑如何通过设计提升关键业务指标。在SEEK公司,我们通过与业务团队合作,数据驱动决策,提升了设计团队的成熟度和影响力。 Dalen: 我与Varun讨论了亚太地区的设计成熟度,移动优先设计,以及如何提升设计团队在组织内的信任度和认可度。Varun分享了他从商科背景转型为自学成才的产品设计师的经历,以及在SEEK公司提升设计团队成熟度的经验。我们讨论了产品设计师和UX/UI设计师的区别,以及如何将设计与业务目标结合起来。Varun还分享了他对PWA(渐进式网络应用)的理解,以及如何通过数据驱动决策来提升设计团队的影响力。最后,我们还讨论了如何提升设计团队在组织内的信任度和认可度,以及如何培养年轻设计师的软技能。

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Varun Thota shares his journey from a business major to becoming a self-taught UX designer, detailing his experiences and the pivotal moments that shaped his career.

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Despite a business academic background, he has worked in product development and design for the last 8+ years as a Product Designer. In the past few years, he has gone from being an IC to Lead, supporting teams across multiple countries.

Most of his days are spent understanding customer/business needs, crafting experiences, providing context for teams to solve the right problems and helping designers grow their design maturity.

When he's not designing, he's out and about exploring and capturing moments through his cameras.

Tune in to hear Varun's thoughts on:

  • Varun's Self-Taught journey from business to UX

  • How the Design Maturity in APAC affects trust and respect for design teams

  • The rise in mobile-first design in the region