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cover of episode TNB Tech Minute: Meta to Automate Ad Creation and Targeting With AI

TNB Tech Minute: Meta to Automate Ad Creation and Targeting With AI

2025/6/2
logo of podcast WSJ Tech News Briefing

WSJ Tech News Briefing

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Amazon spokesperson
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Julie Chang
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Julie Chang: 我独家报道Meta计划在明年底前,通过人工智能技术,赋能品牌方完全自主地创建和精准定位广告。这意味着,品牌方只需提供产品图片和设定预算,人工智能系统就能自动生成完整的广告内容,并根据预算智能选择在Instagram和Facebook上的目标用户群体。此外,广告商还能实现广告的个性化定制,根据用户的地理位置等实时因素,展示同一广告的不同版本。虽然一些大型品牌可能会担心人工智能生成的广告质量不如人工制作,但对于数量众多的中小型企业来说,这种自动化工具无疑降低了广告制作的门槛和成本,使他们能够更便捷地开展营销活动。

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Plus, Germany’s antitrust regulator flags Amazon’s pricing mechanism. And the fight for AI agent customers heats up as cloud-based data-warehousing company Snowflake agrees to buy database startup Crunchy Data. Julie Chang hosts.

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