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cover of episode Designing the Sneaker of the Future

Designing the Sneaker of the Future

2024/4/19
logo of podcast WSJ’s The Future of Everything

WSJ’s The Future of Everything
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Chapters
This chapter introduces On's CloudTec technology, a unique midsole design with noticeable gaps between the elements. It discusses the technology's visual appearance and its presence in the market, noting On's success despite not having the market share of giants like Nike.
  • On's CloudTec is a unique midsole technology with visible gaps between elements.
  • It has gained popularity among athletes and tech enthusiasts.
  • On is a successful company despite not having the market share of major competitors like Nike.

Shownotes Transcript

Can technology help us design the perfect running shoe that’s stronger, faster and better for the environment? David Allemann), co-founder of On, thinks technology can get us part of the way there, but it’s not the whole story. The performance running shoe and sportswear company is experimenting with computer simulation and bio-based materials to design sneakers to advance both runners and sustainability goals. WSJ men’s fashion columnist Jacob Gallagher speaks with Allemann about the future of running shoe tech and how sneakers might redefine the design cannon. 

What do you think about the show? Let us know on Apple Podcasts) or Spotify), or email us: [email protected]) 

Further reading: 

How On’s Running Sneakers Won Over Tech Bros and High Fashion Alike) 

Where Did All the Crazy Sneakers Go?) 

This Designer Knows What Sneakers You’ll Be Wearing Next Year) 

These Grandpa Sneakers Are Made in America. They’re a Hit Overseas.) 

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