Zip is a procurement software company that provides a single platform for employees in an organization to request purchases. It routes these requests for approval across various departments like budget, legal, IT, and security before integrating with the ERP or financial system.
Zip has raised approximately $370 million, with its most recent Series D round valuing the company at $2.2 billion post-money.
FlightCar was conceived in late 2012 or early 2013 when Rujul Zaparde and his co-founder Kevin brainstormed the idea of car sharing at airports. The concept was to allow travelers to rent out their cars while they were away, offering free airport parking and full insurance. The idea was developed in just one hour during a meeting at a Panera Bread in Princeton, New Jersey.
FlightCar initially parked customers' cars at a BART (Bay Area Rapid Transit) parking lot near SFO airport, which cost $2 per day. They also rented 30-40 base model Corollas from a cheap rental company in San Jose to build supply. At one point, they parked so many cars at BART that the BART police intervened, forcing them to move the cars and operate more discreetly.
FlightCar faced significant operational challenges, including low gross margins due to high fixed costs like airport leases and shuttle services. The business was asset-heavy and operationally intensive, making it difficult to scale profitably. Rujul learned the importance of starting a high-margin business and avoiding negative feedback loops where low margins make fundraising harder while requiring more capital.
After FlightCar, Rujul wanted to gain experience working at a large, successful company to understand how best-in-class teams operate. He joined Airbnb as a product manager to learn about scaling, hiring, and building high-quality products. This experience helped him refine his approach to leadership and company-building for his next venture.
Rujul and his co-founder Lou decided to validate Zip by selling to their first ten customers entirely through cold outreach, without relying on referrals or personal connections. They wanted to prove market fit by convincing strangers to pay for their product. This approach helped them build a strong outbound sales muscle and gather valuable feedback from potential customers.
They priced Zip's product at $10,000 to $20,000 per year, a rational amount for most companies. Rujul emphasized the importance of charging customers early to validate the product's value and ensure feedback came from paying customers who were genuinely invested in the solution.
Rujul focused on building a high-margin business with a clear market fit, avoiding the low-margin, operationally intensive challenges of FlightCar. He also prioritized seeking truth and addressing problems head-on, rather than worrying about external perceptions or painting overly positive pictures for investors.
As a YC visiting partner, Rujul worked closely with founders, helping them think through pivots and challenges. This experience reinforced the importance of execution risk over market risk for second-time founders. It also helped him and his co-founder refine their idea for Zip, which emerged as a pivot during their YC batch.
Two-time founder Rujul Zaparde knows a thing or two about resilience and learning from failure.
After dropping out of college to build FlightCar, he worked as a PM at Airbnb, and later as a visiting partner at YC.
In 2020, he co-founded Zip, a procurement software company that has since raised $370 million and reached a $2.2 billion valuation.
In this conversation with YC's Dalton Caldwell, Rujul demystifies the world of enterprise sales, shares his hard-earned lessons about scaling a business from zero, and explains how founders can use first-principles thinking to better approach the challenges of building a startup.