This week, Ash welcomes Park Howell, known as the world's most industrious storyteller, onto the show to discuss the art and value of storytelling in business.

Park, an Emmy award-winning veteran of the advertising industry, shares his journey from traditional ad formats to mastering storytelling with his unique 10-step story cycle system and the ABT (And, But, Therefore) framework.

Ash and Park discuss how to use storytelling to enhance TEDx talks, create compelling ad campaigns, and craft impactful elevator pitches. Ash and Park highlight the importance of authenticity, understanding your audience, and simplifying complex messages for better communication in business. Whether you are a corporate professional wanting to improve your chances for promotion or you run a business and want the secret edge of your competition, this episode is for you. Be sure to tune in!

In This Episode, You’ll Learn:

The power of storytelling in business.
The ABT framework: what this is, and how to use it in your career.
Tools to build a storytelling culture in organizations.
Crafting an effective elevator pitch that actually connects you with others.
Turning conversations into career opportunities by using

Resources:

The Writers Journey by Christopher Vogler

Brand Bewitchery by Park Howell

The Narrative Gym for Business by Park Howell

Connect with Park Howell

https://businessofstory.com/

https://www.instagram.com/businessofstory/

Connect with Ash:

https://www.instagram.com/ashleystahl/

Take a FREE Quiz to Discover Your Most Authentic Career Path:

https://www.ashleystahl.com/freequiz/

Libsyn: Visit libsyn.com and use code YOUTURN for 2-months of FREE services.

[SALES] Ep 408 Mastering Storytelling in Business with Park Howell 33:34 Share

You Turn Podcast w/ Ashley Stahl

Shownotes Transcript

[SALES] Ep 408 Mastering Storytelling in Business with Park Howell