Jan-Benedict Steenkamp

Jan-Benedict Steenkamp (doctor honoris causa; PhD, MSc, BSc [all summa cum laude]) is Knox Massey Distinguished Professor of Marketing and Leadership at the University of North Carolina, and a lifelong student of history. He teaches the the popular course Leadership Lessons from History to MBA students. Each time, this course is vastly oversubscribed. A link to the course syllabus can be found here.

He is an honorary professor at the European Institute for Advanced Studies in Management, a fellow of the American Marketing Association and the European Marketing Academy. He has been a member of the selection committee of the Spinoza Prize, nicknamed the Dutch Nobel Prize. He is co-founder and executive chairman of the Institute AiMark.

Since his days as an undergraduate student at Wageningen University, the Netherlands (1977–1981), he has held a variety of leadership positions at four universities in three countries, at professional organizations, non-profits, research councils, and a political party. For twelve years, he was chairman of the Marketing Area at the Kenan-Flagler Business School, during which time the department’s global ranking improved from #24 to #7.

A prolific writer, he is the author of five previous books. Translations of his books have appeared in Chinese, Dutch, Portuguese, Russian, Spanish, and Turkish. His book Time to Lead: Lessons for Today’s Leaders from Bold Decisions that Changed History was a finalist for the INDIES Book of the Year Award for the category History. His other books have also won critical acclaim.

He has written over 100 articles in scholarly journals. His work has received c. 70,000 citations, his h-index is 92, and he is ranked in the top 0.1% of scientists across all disciplines in the world. He has given lectures on leadership from a historical perspective at West Point, the U.S. Air Force, the Naval Postgraduate Academy, and other organizations in the Americas, Europe, Asia, and Australia. His work has been featured in His work has been featured in The Economist, Financial Times, The New York Times, The Wall Street Journal, and newspapers, radio, and television around the world.

A naturalized Dutch-American, he has taught at universities in Austria, Belgium, China, India, the Netherlands, South Africa, Spain, the United Kingdom, and the United States. He has been recognized as a “Teaching All-Star” by UNC’s MBA program. In 2005, the Royal Netherlands Academy of Sciences awarded him the Muller Lifetime Prize for “exceptional achievements in the area of the behavioral and social sciences.” His award was the first time the prize had been granted to an academic in any area of business administration. He has received an honorary doctorate from Aarhus University (Denmark).

Show hosted by: Terrance Hutchinson

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Jan-Benedict Steenkamp, PhD is Knox Massey Distinguished Professor of Marketing and Leadership at the University of North Carolina https://www.jbsteenkamp.com/#speaking