Vol.32 理性与情绪之间，如何在新秩序中找到平衡 | 2024年终特辑
城市有意思
Deep Dive
What are the key observations about the shift in urban vitality between first-tier and second-tier cities in 2024?
In 2024, there was a noticeable shift in urban vitality from first-tier cities like Shanghai and Beijing to second-tier cities. These second-tier cities showed improved commercial supply and quality, with higher consumer engagement. For example, projects like the West Lake Dongshan Market in Hangzhou demonstrated successful community-driven urban renewal, retaining local vendors and enhancing the local economy.
Why has emotional consumption, such as the popularity of 'guzi' and Jellycat, surged in 2024?
Emotional consumption surged in 2024 as people sought relief from anxiety and stress. Products like 'guzi' (collectible items) and Jellycat plush toys provided emotional comfort and a sense of companionship. This trend reflects a broader societal need for emotional outlets amidst economic and social pressures, with consumers willing to spend on items that offer psychological relief.
What are the concerns regarding the 'check-in economy' in local tourism?
The 'check-in economy' in local tourism raises concerns about sustainability and depth of experience. While social media and viral trends can quickly boost a destination's popularity, they often lead to superficial engagement. For instance, places like Huanghe Road in Shanghai saw a surge in visitors due to a TV show, but failed to sustain long-term economic benefits or meaningful cultural interaction.
How are Chinese domestic brands evolving in 2024?
Chinese domestic brands in 2024 are evolving by focusing on core values and community engagement. Brands like SanDunBan and MuMo have demonstrated resilience and innovation, maintaining their growth despite economic challenges. These brands emphasize long-term development and cultural integration, contributing to a more sustainable and authentic market presence.
What role does AI play in the operations of media studios in 2024?
In 2024, AI has become integral to media studio operations, handling routine tasks and enhancing efficiency. Studios are leveraging AI tools like ChatGPT and Kimi for research and content generation, allowing creators to focus on more strategic and creative aspects of their work. This shift reflects broader industry trends towards automation and digital transformation.
- 两位主播的年度关键词分别为“在新秩序中寻找平衡”和“维稳”。
- 一线城市活力下降，二三线城市表现较好。
- 两位主播对工作和生活进行了总结与反思。
Shownotes Transcript
**🌟 **来到 2024 年的尾牙，和大家道一声新年快乐！
今年是城市有意思的第二年，依然非常感谢订阅和收听节目的每一位听友。
本年度的最后一期节目，按照惯例，我们用四个观察来复盘过去一年，在开启这期节目前，我们想邀请你有空回听去年的年终特辑)，去年的五个关键词，就是我们今年工作和生活的主脉络。
｜聊天的人｜
锐裘、丁猫
02:05 主播二人今年的关键词
03:37 关于今年工作的总结
06:55 观察 1：一二线城市活力调转
15:59 观察 2：在情绪消费下，“理性”失效了
24:15 观察 3：地方文旅，警惕打卡经济
35:40 观察 4：中国原创品牌迈入新航线
想说的话都浓缩在这期节目和「RQ商业观察室」公众号本年度最后一篇文章里，无论 2024 年过得如何，祝愿大家都能有直面困难的勇气和继续前行的动力。
欢迎在评论区告诉我们，今年你最喜欢哪期节目？我们会抽三位幸运听众，送出新年好礼！
｜Music｜
片头：森林 - Mr.
片尾：一人之境 - 林家谦
如果你喜欢我们的节目，欢迎在苹果播客Apple Podcast 给我们五星好评！