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B10. 隐适美，正畸数字化革命与医疗品牌
01:08:05
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2023/3/23
布兰德游记
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嘉宾介绍与DC的正畸经验分享
拆解隐形正畸背后的需求：可选消费、东亚的嘴凸焦虑、医生引导
隐适美的创业过程：投行人Zia Chishti创立的医疗公司
隐适美的产品和技术布局：从方案设计到生产制造
为什么说隐适美是硅谷思维？
隐适美的branding重点是医生还是患者：2D vs. 2C
竞争加剧的隐形正畸市场：专利到期、渠道下沉挑战、集采的影响
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