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cover of episode English Made Simple For Crazy UK Restaurants Ep 785

English Made Simple For Crazy UK Restaurants Ep 785

2024/11/18
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主持人
专注于电动车和能源领域的播客主持人和内容创作者。
Topics
主持人: 英国一家高档餐厅的老板Hugh Cochran在社交媒体上抱怨顾客消费不足,引发了关于餐厅经营理念和顾客消费习惯的讨论。他认为顾客应该点更多菜品和酒水,并且不应该共享食物。他认为这种行为违反了餐厅的礼仪,并且损害了餐厅的利益。他还批评顾客只点一份主菜和自来水,认为这不足以支撑餐厅的运营成本。他坚持认为顾客应该消费更多,以弥补餐厅的成本。他甚至表示,如果顾客不点酒,就应该点更多食物来弥补。这种观点在现代社会显得过时且脱离实际。 许多人认为,Hugh Cochran的经营理念过时,他应该适应现代人的消费习惯和饮食习惯,而不是强迫顾客按照他的方式消费。他应该更新他的经营理念,而不是抱怨顾客。他应该考虑提供更符合现代人需求的服务和菜品,而不是坚持过时的规则。 此外,他的餐厅的运营方式也反映了他的过时理念。例如,餐厅只接受现金支付,并且只提供有限的菜品选择,这都限制了顾客的选择。他的餐厅的定价策略也存在问题,酒水价格过高,并且没有酒水单。这些都使得他的餐厅难以吸引顾客。 总而言之,Hugh Cochran的抱怨反映了部分餐厅经营者对现代消费习惯的误解,以及他们对自身经营模式的固执。他们应该适应时代的变化,更新经营理念,才能在竞争激烈的市场中生存下去。 Hugh Cochran: Hugh Cochran认为,顾客应该在餐厅消费更多,点更多菜品和酒水,以弥补餐厅的成本。他认为,共享食物破坏了用餐体验,并且顾客不应该只点一份主菜和自来水。他认为,顾客应该遵守餐厅的礼仪,并且为自己的用餐行为负责。他认为,餐厅不是公共场所,顾客应该为自己的消费行为负责。他认为,顾客应该点酒,并且应该点至少两道菜。他认为,顾客应该为自己的用餐行为负责,并且应该为餐厅的运营做出贡献。他认为,顾客应该尊重餐厅的经营模式,并且不应该抱怨餐厅的服务。他认为,顾客应该理解餐厅的经营成本,并且应该为餐厅的运营做出贡献。他认为,顾客应该尊重餐厅的经营模式,并且不应该抱怨餐厅的服务。他认为,顾客应该理解餐厅的经营成本,并且应该为餐厅的运营做出贡献。

Deep Dive

Key Insights

Why is Hugh Cochran, the owner of The Yellow Bittern, upset with his customers?

Hugh Cochran is upset because his customers are not spending enough money in his restaurant. He expects diners to order at least two courses and drink wine, but many only spend £25 per head, which he considers insufficient to sustain his business.

What outdated practices does Hugh Cochran expect his customers to follow?

Hugh Cochran expects customers to order multiple courses, drink wine, and avoid sharing dishes. He also insists on traditional dining etiquette, such as not drinking tap water and adhering to fixed meal sittings at 12pm and 2pm.

What are some of the restrictive policies at The Yellow Bittern?

The Yellow Bittern only accepts bookings by telephone or letter, operates two sittings at 12pm and 2pm, does not display wine prices, and only accepts cash payments. Additionally, it offers limited menu options, with no vegetarian or vegan main courses.

Why does Hugh Cochran believe customers should drink wine with their meals?

Hugh Cochran believes drinking wine is part of traditional dining etiquette and essential for increasing the restaurant's revenue. He argues that customers should justify their presence by ordering alcohol, as it significantly boosts the bill.

How does Hugh Cochran's business model clash with modern dining habits?

Hugh Cochran's business model clashes with modern dining habits because it enforces outdated practices like mandatory wine consumption, multiple courses, and fixed meal times. Modern diners often prefer flexibility, health-conscious options, and sharing dishes, which his restaurant does not accommodate.

What criticism does the podcast host have about Hugh Cochran's approach?

The podcast host criticizes Hugh Cochran for being out of touch with modern dining trends and for dictating how customers should behave. She argues that his insistence on outdated practices, such as mandatory wine consumption and multiple courses, alienates contemporary diners who prefer healthier, more flexible dining options.

Chapters
A London restaurant owner sparked a debate by criticizing customers for not spending enough. The discussion covers restaurant etiquette, spending habits, and the expectations of fine dining establishments.
  • Restaurant owner complains about low customer spending.
  • Debate on restaurant etiquette and customer expectations.
  • Criticism of sharing dishes and drinking tap water.

Shownotes Transcript

Translations:
中文

Hi there, and welcome to this podcast. Here's an interesting question for you. Do you ever share food in a restaurant? Do you share a pudding maybe? And do you order wine with your meal? Or are you content to drink tap water? And do restaurant owners have the right to expect customers to spend a certain amount on their lunch?

There was a post this week from an angry restaurant owner in London complaining that customers were not spending enough in his new restaurant. This has provoked a lot of discussion, some people supporting him, some against. What do you think? While I'm discussing this issue, you will be learning some important words and vocabulary to do with restaurants and eating out.

Terms like per head and sitting. So are you lavish, L-A-V-I-S-H, with lunch? Or do you try to keep an eye on costs?

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even better. So this week, British chef, that's C-H-E-F, and restaurant owner, Hugh Cochran, posted on Instagram a complaint about his customers not ordering enough food in his restaurant. He opened his restaurant, The Yellow Bittern, and

A bittern, B-I-T-T-E-R-N, is a type of bird. So his restaurant, The Yellow Bitton, he opened only 18 months ago with just three staff. And the restaurant serves lunch only and has table space for fewer than 20 people. My immediate reaction to that was that this restaurant doesn't seem to have space for many diners.

and three members of staff seems quite a lot to support, and they only serve lunch. Maybe Hugh Cochran's business plan is a bit optimistic, I thought. But anyway, this chef complained on Instagram about his customers. What did he say? Well, he said, and I quote, there was at one point an etiquette in restaurants that if you booked a table in a nice place at

the very least, you had to order a main course and possibly even a starter and a dessert and drink wine in order for your table to be worth serving. The word etiquette, E-T-I-Q-U-E-T-T-E, means polite.

unusual. It's the done thing, in other words. That's etiquette. So he's saying here that if you come to a restaurant for lunch, you ought to drink wine and you must order at least two courses of a meal. A course here, that's C-O-U-R-E.

SE means a stage of a meal. In the UK, typically these are starter, main and dessert or pudding. So Hugh Cochran is insisting that diners in his restaurant should eat more than one course. He went on, we go to the effort of dressing the table of pickles.

and arranging the flowers, of polishing the glasses, etc. And we reserved the table for someone to order a meal, which costs £25 a head. So clearly this is not enough of a restaurant bill for Hugh Cochran. £25 a head

or per person, means that his diners are not spending enough money in his restaurant. He said that if people take up space but do not consume, the restaurant makes no money. It's as simple as that. And he told his followers that customers should justify their presence.

by ordering more than one dish each. He continued, restaurants are not public benches. A bench, B-E-N-C-H, is a seat, something to sit on for more than one person. So he's saying to his customers, if you don't want to order a lot of food at lunchtime, go and sit on a park bench instead of coming to my restaurant.

Basically, he's complaining that people book a table in his restaurant and take up space, but they only spend £25 per head for each person, that means. So he'd like each person to order more than one dish and it's not okay to drink tap water.

It's etiquette. It's polite to drink wine or some kind of alcohol with your lunch so that the bill comes to enough money. And of course, Hugh Cochran hates the idea that his diners might share dishes. While I understand where Hugh Cochran is coming from, and I know that it's difficult for restaurants to make sufficient money these days, I think he's severely out of step with the times.

I think he imagines that his 18-seat restaurant is going to be full of people having a boozy lunch. That's boozy, B-O-O-Z-Y, and means with lots of alcohol. And that people are going to eat three courses of restaurant food each at lunchtime. I just don't think that that's the way that people live anymore. And I think

And I think the days where people would return to the office, having had a few alcoholic drinks at lunchtime, they're long gone. People don't do that anymore. And if his restaurant is meant to appeal to those people who don't work,

We're talking mainly retired people, older customers then. If they go out to eat at all, probably many have health problems or at least are health conscious and overeating and drinking alcohol at lunchtime doesn't suit them. The idea that customers must order wine is so out of date.

especially at lunchtime. I love wine, but I can't drink it anymore. It makes me ill. So the idea of not being welcome at a restaurant because I don't drink wine or want to consume alcohol at lunchtime, well, that's pretty disappointing. Also, I say, if they don't want diners to ask for tap water, that means water that's straight out of the tap that you can't charge for, then I

don't charge such ridiculous prices for soft drinks. Soft drinks means non-alcoholic drinks. We are constantly urged to watch our weight and our diet. So three courses of rich food washed down with lots of alcohol is not very 2024. I would suggest that this chef and restaurant owner, Hugh Cochran, is very out of step with the times and he needs to update his ideas of what customers want.

rather than dictate to customers how they should behave. He's complaining because customers don't fit his restaurant model. One food critic who visited his restaurant observed that there was no wine list, so no prices displayed. Instead, the chef, Hugh Cochran, asked the critic what kind of wine she liked.

and the cheapest bottle he offered cost £67. So not only are you obligated to drink wine, but you have to order a whole bottle and it's going to be quite expensive. And this restaurant only serves a choice of two main courses. Again, a sign of the insistence he knows what's best for his customers.

Neither of the main course options are vegetarian or vegan, so it looks like that's another group of people who are not welcome at this restaurant. I think this restaurant is attempting to be retro, R-E-T-R-O. That means of the past, of a past era. And my feeling about this particular restaurant is that it might have worked in a past era. Other rules of the restaurant. You

You can only book by telephone or letter. You also can't book the time that you want. The restaurant operates two sittings, one at 12pm, one at 2pm. So you must arrive at one of those two times and all the diners sit down together. That's a sitting, S-I-T-T-I-N-G. That's such an old-fashioned idea. That's like a school cafeteria pass.

And the restaurant does not take cards for payment, only cash. I feel as if this man Hugh Cochran is trying to make a point. Something like, let's all wish it was the 1980s again when people over drank and over ate.

Well, it isn't the 1980s, and if he can't make enough money to keep his restaurant afloat, maybe he needs to revise his business plan in the light of people's eating habits in 2024. In particular, he has a go at sharing dishes. He says that sharing plates has ruined dining, and that if you don't drink because you have done so to such excess before...

that it cannot be permitted any longer, you should order more food to make up for this. Unbelievable. He also says that any member of the working class should be able to afford a £40 to £100 restaurant bill at least once a month.

What amazing entitlement this man has. Telling people how to spend their money and what they should be able to afford. Who is this man? So, an interesting angle for you today. A chef who is blaming his customers because his idea of how a restaurant should work is outdated. By about 40 years perhaps. I know restaurants have to make money, but

complaining about your customers and their eating and drinking habits is not the way forwards. Surely it's better to accommodate how customers want to eat and drink in 2024. I think this opens discussions about what restaurants are for and what our expectations of eating out should be. People like to share because they like to share the experience.

What's wrong with that, for instance? I don't think I'll be rushing out to dine at the Yellow Bittern anytime soon. But let us know what you think.

Am I being unfair or unreasonable? I'd be interested to hear. In English, please. Enough for now. Have a lovely day. Speak to you again soon. Goodbye. Thank you so much for listening. Please help me tell others about this podcast by reviewing or rating it. And please share it on social media. You can find more listening lessons and a free English course at adeptenglish.com.