Nell Lloyd-Malcolm is smart, bold, and hugely ambitious. xydrobe, the company she co-founded with Michael Pegrum and Isabella Gallucci, was created to be the world's first luxury reality shopping universe.
Think of it as a virtual reality enabled The Lion, The Witch & The Wardrobe - where anything is possible.
Where a VFX version of the iconic Harry Styles's patchwork cardigan from JW Anderson exists as an NFT. Where Givenchy’s TK-360 sneakers fly through walls, and gravity doesn’t exist.
This is a luxury shopping environment, like you’ve never seen it before.
It’s an extraordinary one person experience accessed through a physical pod called a ‘xydrobe’ (pronounced ‘zai-drobe’) where state of the art VR experience is coupled with scent, wind, surround-sound and more.
Nell is extremely focused and thoughtful. We sat down to talk about building a business of this scale, the metaverse, the perils of being a female founder and much more.
Register at www.xydrobe.com to be the first to book time within the xydrobe universe, and to receive news around all partnerships.
We Discuss:
02:07 - What is xydrobe?
15:31 - Who are the competitors?
18:34 - JW Anderson and Givenchy collaborations
24:14 - The Metaverse
27:01 - Advice to luxury brands about VR
28:55 - Nell’s career background
32:02 - Pivoting from the filming industry
34:31 - Dealing with Failure
42:45 - Raising funds as a female founder
52:00 - What is leadership?
54:28 - The Impossible Question
Nell Lloyd-Malcolm & xydrobe:
LinkedIn: https://bit.ly/3kDJWXC)
IG: https://www.instagram.com/xydrobe/)
Twitter: https://twitter.com/xydrobe)
YouTube: https://bit.ly/3WqrmzH)
Website: https://xydrobe.com/)
Follow me:
LinkedIn: https://www.linkedin.com/in/mariahvo/)
Instagram: https://www.instagram.com/mariahvo/)
Twitter: https://twitter.com/mhvorostovsky)
HVO Search: https://www.hvosearch.com)
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