Nell Lloyd-Malcolm is smart, bold, and hugely ambitious. xydrobe, the company she co-founded with Michael Pegrum and Isabella Gallucci, was created to be the world's first luxury reality shopping universe.

Think of it as a virtual reality enabled The Lion, The Witch & The Wardrobe - where anything is possible.

Where a VFX version of the iconic Harry Styles's patchwork cardigan from JW Anderson exists as an NFT. Where Givenchy’s TK-360 sneakers fly through walls, and gravity doesn’t exist.

This is a luxury shopping environment, like you’ve never seen it before.

It’s an extraordinary one person experience accessed through a physical pod called a ‘xydrobe’ (pronounced ‘zai-drobe’) where state of the art VR experience is coupled with scent, wind, surround-sound and more.

Nell is extremely focused and thoughtful. We sat down to talk about building a business of this scale, the metaverse, the perils of being a female founder and much more.