Brian and Jordan are both in flux between school, stressing over work, selling houses, and MicroConf. They summarize their chaotic couple of weeks and then do a deep dive on what content marketing will look like in 2022. Recently Aaron Francis (Tuple’s first marketer) talked about their $200,000 loan from Stripe and how he plans on publicly talking about how they will be spending that money. Brian and Jordan give their take on Aaron’s content marketing technique.
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“You can make it happen, but not really. Your customers make it happen.” – Jordan )Powered By the Tweet This) PluginTweet This)
Talking Points:
The timeline for Jordan’s big move
What’s it like to sell and buy a house in this market
ZipMessage updates
Changes on the website
Surveys after signing up
Coining “ZM”
Perfect uses for ZipMessage
Hiring strategists for SEO research
Traction with Rally
Conversations with investors
The importance of honesty and “when” to be honest
Looking for marketers
Tuple’s marketing campaign
Aaron Francis )as Tuple’s first marketer
Aaron’s tweet) about their $200,000 loan from Stripe
“When a customer explains the whole value prop, it gives me so much more energy.” – Brian )Powered By the Tweet This) PluginTweet This)
Resources:
Brian on Twitter)
Jordan on Twitter )
ZipMessage)
Rally)
As always, thanks for tuning in. Head here to leave a review on iTunes).
