Brian and Jordan are both in flux between school, stressing over work, selling houses, and MicroConf. They summarize their chaotic couple of weeks and then do a deep dive on what content marketing will look like in 2022. Recently Aaron Francis (Tuple’s first marketer) talked about their $200,000 loan from Stripe and how he plans on publicly talking about how they will be spending that money. Brian and Jordan give their take on Aaron’s content marketing technique.

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“You can make it happen, but not really. Your customers make it happen.” – Jordan Powered By the Tweet This PluginTweet This

Talking Points:

The timeline for Jordan’s big move
- What’s it like to sell and buy a house in this market
ZipMessage updates
- Changes on the website
- Surveys after signing up
- Coining “ZM”
- Perfect uses for ZipMessage
- Hiring strategists for SEO research
Traction with Rally
- Conversations with investors
- The importance of honesty and “when” to be honest
- Looking for marketers
Tuple’s marketing campaign
- Aaron Francis as Tuple’s first marketer
- Aaron’s tweet about their $200,000 loan from Stripe

“When a customer explains the whole value prop, it gives me so much more energy.” – Brian Powered By the Tweet This PluginTweet This

Resources:

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Marketing in 2022