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cover of episode 英语新闻丨Summer's here, school's out, with students hitting the road

英语新闻丨Summer's here, school's out, with students hitting the road

2025/6/25
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China Daily Podcast

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People
Q
Qunar
中国南方航空
戴斌
无发言人
齐春光
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Qunar: 作为在线旅游平台,我观察到6月份国内机票和酒店价格相较于7、8月有显著下降,这为学生群体提供了更经济实惠的出行选择。同时,我注意到学生旅行的高峰期通常在高考结束后开始,一直持续到7月中旬。此外,数据显示,毕业旅行中,学生们非常重视与同伴同行,多人入住酒店的预订比例非常高,这反映了他们对社交体验的重视。 戴斌: 作为中国旅游研究院的院长,我认为年轻消费者已经成为文化旅游市场的主力军。他们对旅游体验的需求更加个性化和高质量,不再满足于传统的观光模式。他们更愿意探索国内的小城镇,在旅途中寻求情感上的满足和精神上的放松。这种趋势对旅游产品和服务提出了更高的要求,需要旅游企业不断创新。 齐春光: 作为途牛旅游网的副总裁,我发现今年以来,游客对小众和深度旅游产品的需求显著增加。在夏季,传统文化、避暑和海滨休闲等主题的旅游线路备受欢迎。同时,由于多个国家对中国游客实施了优惠的签证政策,出境游的订单量也大幅增长。一些新兴的海外目的地,如比利时、卢森堡、赞比亚和希腊等,受到了越来越多中国游客的关注。 中国南方航空: 作为航空公司,我们正在积极应对国内航空旅行市场的旺季。我们计划增加北京大兴国际机场至吉林长白山机场和新疆阿勒泰雪都机场的航班频次,以满足旅客的出行需求。同时,我们还将在乌鲁木齐至广州、深圳、北京、上海和杭州等热门航线上运营宽体飞机,以提升旅客的舒适度。在国际航线方面,我们计划开通广州至阿拉木图、广州至塔什干以及哈尔滨至符拉迪沃斯托克的国际新航线,进一步拓展国际市场。

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Translations:
中文

Welcome to CD Voice, looking at China and the world from different perspectives. Summer's here, school's out, with students hitting the road. As graduation season and summer vacation get underway in June and July, students are embarking on trips to domestic and overseas destinations with their peers.

Boosting the vibrancy of the tourism market, industry players found theme parks, museums, cultural venues, internet-famous scenic spots, trendy business districts, as well as concerts, music festivals and other activities are all popular choices for students, and they have been increasingly pursuing personalised, flexible and new experiences.

In June, the average airfare and hotel prices domestically are nearly 40% lower than those in July and August. For some high school graduates and college students, their peak travel period starts after the National College Entrance Examination on June 10 and lasts until around July 10, said Qunar, a Beijing-based online travel agency.

Young consumers have become the main force in the cultural tourism market, boosting demand for more personalised and quality travel experiences. And more tourists are willing to explore domestic small towns and seek out some emotional satisfaction during their trips, said Dai Bin, president of the China Tourism Academy.

For graduation travel, being together is the most important factor for students. For young travellers aged between 22 and 25, their hotel booking volumes in June jumped 22% year on year. Among these, hotel bookings for multiple guests accounted for over 70% of the total Kunar found.

In terms of hotel bookings, the top five most popular domestic destinations for graduation travel in June are Beijing, Shanghai , Jiangsu Province, Guangzhou , and Chengdu . Hotel bookings in the Xinjiang Uyghur Autonomous Region grew the fastest, Kunar found.

Meanwhile, since the beginning of this year, there has been a significant increase in tourist demand for niche and in-depth travel products, said Tuniu Corp, a Suzhou-Jiangsu-based online travel agency. Going for traditional cultural elements, trips that can help avoid summer heat and seaside leisure trips are among sought-after choices for visitors who take journeys in summer, said Qi Qiongguang, vice president of Tuniu.

In addition, booking volumes of outbound travel orders by graduates and college students have surged this summer, thanks to multiple countries' favourable visa policies offered to Chinese visitors. This summer, some niche and emerging overseas destinations have received increasing attention from Chinese tourists, Qi said.

In particular, bookings of travel packages to Belgium, Luxembourg, Zambia and Greece have more than doubled year on year, and the bookings of travel packages to destinations such as Georgia, Armenia and Azerbaijan have jumped significantly to newfound.

For hotel bookings, some top overseas destinations include Japan, South Korea, Thailand, Malaysia and Indonesia, and the popularity of the countries and regions involved in the Belt and Road Initiative has been growing the fastest. Chinese visitor bookings for travel products to Luxembourg, Kazakhstan, Montenegro, Georgia and Egypt have soared by more than tenfold over last year, Kunar found.

In another development, the peak season for the domestic air travel market is approaching, and carriers have ramped up efforts to launch new flights or boost frequency on existing routes bound for popular tourist destinations.

Guangzhou-based China Southern Airlines plans to boost the frequency of flights connecting Beijing with Baisheng Changbai Shan Airport and Altai Shuedu Airport . The carrier said it will operate wide-body aircraft on popular routes such as those connecting Urumqi with Guangzhou and Shenzhen of Guangdong Province .

Beijing, Shanghai and Hangzhou, Zhejiang province, and the number of wide-body aircraft used is likely to reach a new high. For international flights, it plans to launch new flights connecting Guangzhou with Almaty, Kazakhstan on Wednesday, and new routes connecting Guangzhou with Uzbekistan's capital, Tashkent, on June 30th.

as well as a new service linking Harbin, Heilongjiang province with Vladivostok, Russia on July 1st. That's all for today. For more news and analysis, buy the paper until next time.