We’re joined by Alberto Arimana Celis, Head of B2B CVM at Entel Perú. With over 15 years in the telecom industry, Alberto has played a key role in building telecom companies from the ground up in Peru.
Tune in to hear his strategy for cutting churn by 50% and why customer focus and team alignment are secret sources of success in B2B CVM.
Key Takeaways
(00:02:01) 15 years of experience in telecom
(00:10:15) 30% market share growth in Peru over 10 years
(00:11:16) B2B vs. B2C strategies in CVM
(00:17:06) The power of customer profiling
(00:25:45) Regular alignment with account managers(00:25:57) Owning the communication process
(00:43:20) Cutting churn by 50% through segmentation
(00:29:56) Why management support is crucial
(00:38:08) Prioritizing customer experience
(00:41:17) Passion for CVM and its societal impact
Final Words
Cutting churn by 50% isn’t just wishful thinking. It’s possible. This episode shows you how to do it. Focus on your customers, segment smartly, and keep your team aligned. Start implementing these strategies. Your customers — and your business — will thank you.
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