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cover of episode Remix: Google Zero is here — now what?

Remix: Google Zero is here — now what?

2024/11/21
logo of podcast Decoder with Nilay Patel

Decoder with Nilay Patel
AI Deep Dive AI Chapters Transcript
People
A
Annie
B
Bully
J
Josel A
M
Mike
专注于摄影设备历史和技术的博客作者和播客主持人。
R
Rex Mas
Topics
主持人 Nilay Patel 指出，谷歌搜索算法的改变对小型网站造成了巨大冲击，许多网站的流量大幅下降甚至归零。小型网站所有者们分享了他们的经历和应对策略，例如转向社交媒体、视频内容创作以及付费墙模式。Josel A 表示，即使谷歌恢复流量，她也不会再信任谷歌搜索，并以此为基础制定商业决策。 Mike 表示，他的户外装备评测网站“山地周刊新闻”的流量下降了 91%，尽管在其他平台上排名仍然靠前。 Annie 指出，她的娱乐网站 Televisions 的流量自 2023 年 3 月谷歌更新以来下降了约 75%。 Rex Mas 表示，他的微型交通工具网站 E-ride Hero 的访问量自去年 9 月更新以来下降了 95% 以上。 Bully 表示，他的运动鞋评测网站 That Fit Friend 的流量自 2023 年 9 月以来持续下降，到 2024 年 3 月已下降超过 95%。他还指出，尽管自然流量几乎为零，但网站内容仍然被谷歌 AI 搜索结果总结和使用。 Josel A 表示，她的网站 HouseFresh 在过去六个月中损失了 96% 的流量。她认为，大型出版商使用“蜂拥”策略，在特定领域创建大量内容来压制小型网站的排名。此外，谷歌搜索结果页面上充斥着额外的内容，例如 Reddit 讨论和购物结果，导致用户难以找到目标网站。

Deep Dive

Chapters
The episode discusses the impact of Google's constant changes to its search platform on small businesses and content creators, questioning what they will do when the rules change.
  • Google has been the dominant platform for nearly 20 years.
  • Small businesses and content creators are feeling the instability of relying on Google.
  • The number one question for those building on platforms is what they will do when the rules change.

Shownotes Transcript

For nearly 20 years now, the web has been Google’s platform; we’ve all just lived on it. Google is constantly changing that platform — it launched another attempt to combat ‘parasite SEO’ just this week — and not all of those changes have worked well.

Earlier this year I talked to a lot of people who have built on that platform. For a lot of small businesses and content creators, that’s suddenly not stable anymore. The number one question I have for anyone building things on someone else’s platform is: What are you going to do when that platform changes the rules?

**Links: **

Credits:

Decoder is a production of The Verge, and part of the Vox Media Podcast Network.

Today’s episode was produced by Kate Cox and Nick Statt and was edited by Callie Wright.

The Decoder music is by Breakmaster Cylinder.

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