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麦
麦青
麦青: 我认为品牌资产是品牌安身立命的根本，也是品牌区别于竞争对手的基础。优质内容的起源就是品牌资产体系，没有品牌资产体系，优质内容就是无根之木，根本找不到源头，也就做不出优质内容。品牌资产必须在用户心智中扎根，并且要扎实，否则会被用户推翻。我们不能只吹牛逼而不去验证和支撑，要尊重品牌，了解品牌资产的真正含义。品牌资产的漏洞会导致被竞争对手或用户抨击，因此一定要夯实品牌资产，搭建品牌资产体系，并制定品牌新制策略，最终延展到优质内容体系化的SOP。
Deep Dive
This chapter explores the underlying reasons behind the public conflict between the founders of Huaxi Bio and Juzi Bio. It analyzes the unusual nature of this conflict within the cosmetics industry, contrasting it with the more common competitive dynamics observed in other sectors like home appliances. The discussion touches upon the personal backgrounds of the founders and how their prior experiences might have influenced their approach to competition.
- The public conflict between Huaxi Bio and Juzi Bio's founders is unusual in the cosmetics industry.
- The founders' backgrounds from other industries might have influenced their competitive approach.
- The cosmetics industry is known for less intense competition among founders.
Shownotes Transcript