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The Keys to Great Conversation

2025/3/25
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Alison Woodbrooks
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Alison Beard: 我认为自己是一个相当不错的谈话者,但在谈话技巧方面总有改进的空间,例如在谈话中是否说了太多,是否向每个人都提了问题,以及是否过于坦诚等方面,我都会感到不确定。 在群体谈话中,我会尝试找出两个人共同点并提及,或者提供一个人的背景故事,然后是另一个人的背景故事,以帮助他们找到共同话题。在工作面试中,我也会这样做,因为每个人都渴望共同点和轻松感。 Alison Woodbrooks: 谈话能力的本质取决于你说话时的情绪以及这些情绪如何影响你的行为和选择,而非性格或成长环境。任何人都可以通过学习成为一个更好的谈话者,谈话是一个需要协调双方无数微小决定的协调游戏。 在开始谈话之前,考虑谈话的背景和目的至关重要,因为好的谈话取决于情境和参与者的目的。在谈话中,我们时刻都在引导话题,选择是否保持当前话题、转向其他话题或结束谈话。提前准备谈话话题可以使谈话更流畅、更令人愉快,减少焦虑;在谈话中,比起频繁跳跃话题,更常见的问题是停留在某个话题时间过长,因此要勇于转换话题。 很多人在谈话中分享信息多于提问,原因在于人类大脑的自我中心倾向以及提问时可能产生的顾虑。研究表明,在约会和谈判中,多问问题,特别是后续问题,可以提升好感度和效果;即使在谈判这样充满冲突的场景中,多问开放式问题也能提升好感度,并获得更多有益信息。“永无止境的后续提问”练习可以提升提问技巧,使谈话更有趣和深入。提问是一个很好的即兴工具,无需准备过多内容。 轻松活泼是谈话的解药,它能对抗无聊和疏离感,可以通过幽默、赞美或转换话题等方式来实现。轻松活泼在人际关系中扮演着核心角色,它能提升个人地位和影响力;工作场所的轻松活泼常常被忽视,但这对团队合作和创新至关重要。练习轻松活泼可以通过更频繁地转换话题、学习幽默的人以及保持自身积极状态来实现。 在谈话中,友善是至关重要的,它超越了个人目标,关注的是共同的目标和需求。真正的倾听不仅仅是肢体语言,更体现在用言语表达对对方话语的理解和回应。“顺序验证”练习可以帮助人们更好地表达对对方的理解和肯定;在存在分歧的情况下,更需要先表达对对方的理解和肯定,然后再表达自己的观点。领导者在谈话中应该注意维护群体成员的平等感和参与感,例如通过更公平的眼部接触。不必在每次谈话中都刻意应用所有四个原则,但可以定期回顾并反思自身在各个方面的优缺点。

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Welcome to the HBR IdeaCast from Harvard Business Review. I'm Alison Beard.

I like to think of myself as a fairly good conversationalist. After all, a big part of my job is interviewing experts on this show and for HBR events. And I spend the rest of my time talking to academics and executives about how to shape their ideas into articles.

Away from work, you'll also find me chatting up people pretty regularly, family, friends, the guy at the gym, the stranger I just met at a party. Still, when it comes to conversational skills, there's always room for improvement. And I'll admit that even I come away from some interactions unsure of myself. Did I talk too much? Ask questions of everyone? Share too candidly?

No matter the topic, setting, or partner, conversations can be tricky. And yet navigating them well, from water cooler to boardroom, school drop-off to dinner outing, can yield both professional and personal benefits. So whether you're a practice talker or more socially awkward, it pays to better understand how conversations work and how to get better at them. Our guest today is here to help.

Alison Woodbrooks is an associate professor at Harvard Business School, and she wrote the book Talk, The Science of Conversation and the Art of Being Ourselves. Alison, welcome. Thank you so much for having me, Alison.

So we all know people who are just fabulous, fluid conversationalists and others who just aren't that good. How much of that is due to just an extroverted, confident, warm personality or the way you were brought up in a talkative family or just having lots of interesting things to say versus being a more shy or self-conscious person growing up in a less chatty environment or just not having that much to contribute to the conversation?

I think at the heart of your question is, you know, how much of our conversational ability is from nature versus nurture. When we think about things like personality, extroversion and introversion, or even other parts of individual differences in the ways that our brains work with, if you're on the autism spectrum, if you have ADHD, all of it matters in terms of who you are and how your brain works. But ultimately, what really matters is how are you feeling?

when you're talking to other people and how are those things influencing your behavior, your little micro decisions that you make at every moment of every conversation. Some introverts are fabulous conversationalists. Some extroverts are terrible. What really matters is what are you thinking about? How are you feeling? And how is it affecting your choices as your conversations unfold?

So it seems like you're saying that anyone can learn to be a good conversationalist? Absolutely. You can learn to be a better conversationalist. You can also learn and change your preferences around conversation over the trajectory of your life and even from one moment to the next. You mentioned micro decisions. You also say in the book that conversations are a unique coordination challenge each time. So explain what you mean by those two things. Why are they so complicated and complex?

It's so funny. We learn to have conversations starting around the age of one and a half when we're toddlers. So by the time we get to adulthood, it feels like conversation is one of those things that's second nature and that we should be great at it and that it should be easy and that it's this task we're doing all the time.

But when you start to look under the hood of what's going on in people's brains when they're talking to each other, and what about all of these little choices that we're making at every moment of every conversation? When you look under the hood, conversation is so much more complex than it first appears. In fact, it's sort of a miracle that humans learn to have dialogue, to take turns speaking and listening with each other in pursuit of goals like information exchange and connection and fun, right?

And so I call it a coordination game because you're coordinating hundreds of thousands of little decisions together with another human mind that you don't have control over. And those coordination choices are hard.

Why is it so important to think about the context and purpose of a conversation before getting into it, before you start making those decisions? What it means to have a good conversation or to be a good conversationalist depends so much on both the context

the who, what, where, when, why, how of each individual interaction, but also the purposes. So every conversation, every person involved has their own set of needs and desires, sincere needs and desires. Sometimes we want to learn from each other. Sometimes we want to keep secrets. Sometimes we want to persuade someone else. And sometimes we don't want to be persuaded by them. And so these needs and desires, these purposes are,

profoundly shape the meaning of what it even means to have a good conversation. And every human has their own set of purposes, their own set of goals in every interaction. So in the book, I work really, really hard to have principles that are helpful guides to having good conversations regardless of the context, right? We can't actually...

script what it means to have good a conversation. You can't memorize lines. You never know what your partner is going to say. There's so much uncertainty around conversation. But in the book, we talk about these principles that can be applied and helpful across all conversational contexts, whether it's work, non-work, and as we move fluidly from one context to the next.

Okay, so let's dig into those principles. You call it TALK, T-A-L-K, which stands for Topic Asking Levity and Kindness. And I want to address each of those. So first, what do we need to know about choosing and moving between topics?

Yeah, I think the topics part of the framework is the one that I continue to sort of ruminate about the most personally. At every moment of every conversation, everyone involved is making little micro choices that help to steer topics. So it's not like you're just starting a conversation and you're like, oh, we're going to talk about, you know, our hiring decision.

actually every time you speak, you're sort of have your hand on the steering wheel of the topical flow and you're choosing, should we stay on this current topic? Should we drift gently in another direction? Should we jump cut to something else entirely? Should we end the conversation? All of these moves steer the trajectory of the conversation itself. They determine what

the content of the conversation is and therefore what you're actually able to accomplish. So what's an exercise that I might do to get better at picking topics and switching between them? So I teach a course at Harvard called Talk, and there are a number of exercises that I have my students do to practice. A great exercise is to try topic prep.

Some people do this naturally and other people are like, what are you talking about? That's a terrible idea. It's going to make my conversation awful and rigid and scripted. But don't knock it till you try it. In our research, we find that people who spend even 30 seconds thinking ahead about possible topics they could talk about leads to more enjoyable, less anxiety ridden, smoother conversations.

So you can push yourself to try and come up with a list of like two to three bullet points of ideas of things that you might talk about and not just with work colleagues for, you know, a 20 or 30 minute meeting, but also for people you're really close to, like when you call your mom or your best friend, right?

Think ahead about what they're going to find fun to talk about or important. What's been going on in their life that you should ask them about? What did you see in the world that reminded you of them? And maybe you'll have the chance to bring that up and make them feel really loved and seen. So topic prep helps in all of these ways. In the experience of topic prep, the fears about it making the conversation seem scripted or rigid,

turn out to not be true. It actually usually makes the conversation feel more exciting and more smooth. Another idea and another exercise I have my students do is about topic switching once the conversation is underway. You know, whether you've done topic prep or not, once you're in the conversation, you're making these choices on the fly about, well, should we stay on this topic or switch to something else?

On average, people tend to make the mistake of staying too long on topics more than jumping around too quickly. It's more common that you have a lull and you start saying things you've already said or having long pauses because usually because people are polite and they feel weird switching to a new topic. But in those moments, it's really important to be courageous and confident and switch to something else.

So an exercise I have my students do is like take a list of a lot of topics, maybe 10 or 12, and just challenge yourself to switch more frequently. Anytime it seems like your partner's not interested or you haven't landed on something like that's dazzlingly exciting, or there's even if you have landed on something exciting, push yourself to sort of switch more frequently than you naturally would and see how it goes, right?

most people are pleasantly surprised to learn that it just makes their conversation more exciting and more interesting and actually doesn't feel as rude as you think it might. Yeah, it's interesting because one of my tricks when I'm entering a group conversation is to figure out something that two people have in common and mention it. Or even if I don't

know what they might have in common, just sort of give a quick backstory on one person and then the other so that they can find a topic to come together on. And it's just, I sort of just now realizing talking to you is that what, that's what I'm trying to do, help them choose a topic. Totally. That's such a nice service to the group. And you, we can do the same thing one-on-one essentially, right? Like, especially I, that was kind of the main thing that I did when I interviewed for all my jobs, right? In a job interview. I mean, everybody's desperate for commonality and ease and

And so finding, landing on something, even something really insignificant that you have in common makes conversation feel so much easier and like you're developing a really meaningful shared reality together. That seems like a good transition to asking questions because that might be another way you can find commonalities. So I think most of us know that this is a path to better communication and understanding, particularly in the workplace environment.

But why do you think so many people still do tend to share more information than they solicit and talk more than they listen in conversations? That's the worst conversationalist, right? The person who just talks at you and doesn't ask questions and doesn't engage you. Listen, there are like a million ways to be a bad conversationalist, which is part of the challenge in becoming a better one. But certainly talking too much about yourself is

It is a very quick and common way that people fail. One reason that people under-ask questions is just that our brain, the human mind, was built to be egocentric. We're most familiar with our own perspective. We're most interested in our own experience of the world. And so many people...

because they're so focused on their own perspective that they they really like forget to ask and realize oh i'm talking to another human mind that has had maybe even more experiences and have even more knowledge than i do and i should be trying to pull that that information out of them you just sort of forget that that's even possible in the chaos of conversational flow a

Another reason is that, like, even if you think to ask people questions, there are lots of barriers there, too, right? Like, we worry that by asking, it'll make us look incompetent or too intrusive or that we'll ask a question on a topic that they don't actually want to talk about or is too sensitive. I mean, there's all kinds of hesitations and worries that prevent us from asking questions, even when we think to do it. Yeah.

As you might imagine, I am the opposite. And very often my husband will be in a conversation in a group setting and he'll say, you really have to forgive her for asking so many questions. She's a journalist. But what does your research show about good types of questions to ask people?

Yeah. So let me tell you about a specific data set that I think is really illustrative of the power of question asking. We got our hands on this great data set of speed dates. So it was about a thousand speed dates, four minute conversations between strangers on heterosexual speed dates. And there's all kinds of stuff you can study about their conversations have this beautiful outcome of like, does the person want to go on another date with you or not at the end? Yeah.

There's a very strong and clear effect of question asking such that for both men and women, asking more questions means that your partner is more likely to want to go on a date with you, a second date with you. But when you look at that effect, when you dive in and look at the content of what people are asking about, you see that that effect is almost entirely driven by follow-up questions, right?

Follow-up questions are such a superhero because they show that you're listening to your partner and you care about their answer and then you want to know more. And that's what psychologists call responsiveness in action, right? Like you are actually listening to them, you actually care, and you actually want to know more. So follow-up questions...

are such a superhero. They help us get away from small talk and it helps us share with each other. It helps you say, look, I really want to hear more from you on this. Like, don't be afraid to share it with me.

In a different data set, we looked at question asking in negotiations. So this is a much more conflictual context compared to dating where your incentives are very much aligned, right? It's very cooperative. You have a lot to learn about each other. When you're negotiating and you're working through disagreement, you could feel like, oh, I shouldn't ask as much because they're going to feel like I'm trying to learn information that I'm going to use to exploit them and use for my own gain, right? It's more competitive there.

But even there, even in negotiations, we find that people who ask more questions are on average better liked by their counterpart. And they learn more information that helps them identify creative solutions and value creating solutions and helps them claim more value in the negotiation process.

And this was particularly true for open-ended questions. So closed questions, of course, have a sort of predetermined set of answers like yes, no. Open-ended questions are more like, what do you think about cell phones? Or what did you have for breakfast this morning? What's on your mind?

They beg for more information, more open sharing from your partner. And in fact, in conversation, by asking an open-ended question, people respond with more than twice the word count when you ask them an open question compared to a closed one. And then we could look at the wording of these questions that negotiators ask each other. And what we saw was really stunning, very helpful in practice. People who asked open-ended questions that start with the word what,

seem to strike the right balance between relational outcomes like likability, trust, as well as informational outcomes, so eliciting more information that's helpful in the negotiation. So what questions strike that good balance compared to, let's say, a why question? So I say, why did you have cereal for breakfast? Why don't you like cell phones? Which can feel more accusatory and more threatening. Interesting.

Okay, so how might I practice being a better asker of questions? This will feel very good to you, Allison. It's an exercise called never-ending follow-ups. I feel like you're doing it to me right now, which is awesome. Never, it's an exercise I ask my students to do where one, it's in a pair. One person is put in this role of asker. The other person is answerer. And the asker's job is to ask a follow-up question every time they speak.

So you can make it feel smooth and natural. You can disclose things about yourself. But before you turn the conversational microphone back over to your partner, you end with a follow-up question based on something they just shared with you. This is the most extreme version of question asking, right? If you're asking a question every time you talk, that's a lot of questions. And so it's a lot of times my students are like, oh, my God, that's crazy. It's going to be too much.

In the experience of it, it feels amazing. And when I ask my students at the end, they describe it with words like fun, amazing, authentic, learning, connective, because there's so much information and sharing that comes from asking so many follow-up questions.

And it's also fewer decisions in a way because you're not thinking about what you need to say or how you should respond. You're just purely focused on the other person. Yeah, I think a lot of people put pressure on themselves to be knowledgeable about things like, oh, I need to have something smart or funny or surprising to say. But questions are so beautiful as an improvisational tool because you don't need to know anything about anything if you know that you can always just ask more questions.

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Okay, the L is for levity. Does this mean telling jokes or finding ways to make the conversation lighter with smiles or laughter or self-deprecation? What are we talking about? Yeah, you know, there are very obvious killers of conversation like anger and hostility conflict, but

But the quieter killer of conversation is actually boredom and disengagement. Even if one person becomes disinterested or bored or wants to leave, it's very hard to continue a conversation in a fun and productive way. And it happens all the time, right? Like it's very, very common. More common probably than anger and hostility. Yeah.

So levity is the antidote for boredom and disengagement. It includes any moment or any move that infuses lightness into the conversation, and that can come through humor and laughter, but also through unfunny things like compliments or topic switching, which is, I hope, for people who think they're not funny and never will be, I hope they find that very funny.

empowering. People tend to think of these moves like compliments and laughter and jokes as this sort of extra sparkly bonus thing that sometimes happens in conversation. When you start to study the psychology of status hierarchies and connection, you realize it's not actually this extra bonus. It's a core determinant of how people relate to each other and who earns status and maintains it.

In our research, we found that even one mildly funny joke, like kind of a bad joke...

confers so much status to the person who tried even when the joke flops that person is seen as much more confident than a person who's sort of afraid to make a joke like that if the joke succeeds that person is much more likely to be voted as the leader of the group and so in terms of status striving which is you know the basis of like all humanity and how people relate to each other uh

It seems like levity actually is a very important factor in how we relate to each other and how we hold each other's attention.

So it sounds like this is as important in work settings and serious professional conversations as it is in social settings. I think it might be even more important at work. This is just a hypothesis, but we have this data, this Gallup data with millions of people. You know, they ask them all kinds of survey questions. One of them is, how often did you smile and laugh yesterday?

And you see this cliff, this very dramatic drop off in people's answers to that question around age 23.

And what happens at age 23, you've entered the workforce. That's depressing. Very depressing. At age 22, 23, you're going to work. And so the norms of so many workplaces and office conversations, work related conversations seem to dictate that you're no longer allowed to express levity in conversation. In some ways, people think of it as unprofessional activity.

And you could make the argument that that's a huge loss, right? Like if we are aiming for psychological safety, trust, playfulness, creativity, discovering solutions, innovation, making good decisions, all of those goals that we cherish in the workplace, you actually can't achieve them very well without levity. Yeah, I feel like I've always been blessed to have bosses who are very good at that. Are there ways to practice it?

You are blessed to have had bosses that are good at it. You're so lucky. And colleagues too, right? When we think of our work besties and the people we love working with, often it's the people who make us feel engaged and happy and excited. How can we practice it? Going back to this idea of topic switching, topic switching is a really easily accessible way to infuse more levity in your conversations. Just pushing yourself to switch topics more frequently and not let conversations get boring.

I think is a really good thing to practice and push yourself to do. I'm not convinced as a scientist and as a teacher that I can make people funnier.

Of all conversational skills, I think it's the one that I have the most skepticism that is like very, very easily learnable. But I do think that there's a lot to learn from the funny people in our lives. And most importantly, what we've learned in our research is people who end up being viewed as funny, it doesn't mean that's what they're trying to do. They actually don't go through the world thinking, I want to be funny. Right.

Often their mindset and their goal is how do I make this conversation fun? How do I make this situation fun? And sometimes that's as simple as making sure that you yourself are smiling and laughing. A lot of people put pressure on themselves to be funny, and I think that's the wrong goal. Yeah. And finally, kindness. What exactly do you mean by that and why is it critical?

In a way, topics asking and levity are all working their way up to the most important maxim of the talk framework, which is kindness.

They are all helping us make these micro decisions, these coordination decisions more effectively. But ultimately, the question is in service of what? Are you becoming a better conversationalist to pursue your own goals and needs? Or are you doing it? Are you thinking about other people's goals and needs and sort of like more collective pursuits?

People who push themselves to move beyond natural human egocentrism and really focus on their partner's needs are much more well-positioned to actually fulfill those needs. And being able to do that at work and in our relationships outside of work is the key to having great relationships and great conversations. Okay, and then how do you show kindness in a conversation? Listening lives within kindness. And I think one thing we've uncovered in our research that was...

was surprising to me is that we have decades and decades of work on active listening, right? And, you know, it's mostly nonverbal stuff like eye contact and smiling, nodding, trunk lean, leaning towards your partner while they're talking.

Those are all great, but they also don't necessarily align with what's going on inside your mind. Like the human mind was built to wander and it wanders a lot while we're talking to other people. And the whole time you can be smiling and nodding while you're actually thinking about your grocery list or that thing that they said earlier in the conversation. So it's not a high fidelity signal of what's actually going on.

A way to become an expert listener is actually showing that you've put in the hard work to listen to someone through your words. So repeating back what you've heard from someone, trying to paraphrase or reframe it in some way, calling back to things that people, your partner said earlier in the conversation or even earlier in your relationship. And of course, as we talked about earlier, follow-up questions, which you can't ask if you weren't listening in the first place.

In my class, I ask my students to do a number of exercises that nudge them to repeat and affirm what their partner has said. So one of them, they'll go around in a group and you could do this at a work group or with your family.

where you do sequential validation. So let's say they're going around and everybody's sharing one of their favorite songs or musical artists. So I start by saying, you know, I love the song Yesterday by the Beatles. I used to listen to it with my mom. I just think it's the most beautiful song in the world. And then you, Allison, go next and you say, oh, I love that you listened to that song. The Beatles were so amazing. And I know a lot of people think it's the best song ever written. And

It's funny that you say that because one of my favorites is Blackbird by the Beatles. Right. So then you keep going around the circle, but you have to affirm the person who came before you before you share your own thing. See, you preempted me. I was going to say, yes, I love that song, too. And it was one of my favorite carpool karaoke episodes was Paul McCartney with

With James Corden. There was a Paul McCartney carpool karaoke episode. Yes. Oh, I know what I'm going to do right after this. I'm looking it up right after we're done talking. That sounds amazing. What an epic karaoke partner in the car. So in this exercise, you just practice affirming your partner before you share your own thing. It seems so simple and obvious, but in the practice of our lives, we just forget to do it.

And the validation process of saying like, oh, it makes sense that you would love that. It's so epic that Paul McCartney did a carpool karaoke with James Corden. The practice of doing that becomes even more important when you've landed on things that are not so straightforward and easy. So when you get into a realm where you're disagreeing with each other...

It's even more important to say it totally makes sense that you feel strongly about immigration. You know, like, tell me more about your family's history with immigration and, you know, living in Miami or whatever. Before you go on to say, for a second, I wonder if we could think together about how immigration can be harmful to us.

So instead, though, most people just move immediately to the hard thing, right? Like we fixate on the point of disagreement and forget to do that first half part where we validate and affirm our conversation partners. And that's a very dangerous omission. Is the conversational calculus different for people in leadership positions?

Positions? Absolutely. There's a chapter in the book about group conversation. So every group has a sort of inherent status hierarchy. Leaders sometimes have high status, sometimes have high power or like control over resources.

Sometimes they have high power and low status where they're not actually very well liked or respected, but certainly their sort of official position in a status hierarchy in an organization and within the sort of social status hierarchy matters tremendously. When any of us find ourselves in high status positions, we should be thinking about how we can help the lower status group members feel safe and

and feel invited and feel valued, one really simple thing they can do to start is try to make more equitable eye contact with people during group conversations. In our research, what we have found is

Humans naturally look at the highest status members of a group while a conversation unfolds. And so even just a little bit more effort to try and catch the eyes of more people in the group makes them feel like they're not invisible, like they're included. And when they do have something valuable to say, they are more likely to actually speak up and say it.

And it's much more gentle than, you know, putting someone on the spot, like saying, hey, Allison, you've been quiet. You know, what do you have to add here at a moment when you don't actually have something to say? So eye gaze can be incredibly powerful. Do we need to think about all four of these points for every single conversation that we have throughout the day?

And there would be so much to think about, Elsa. Yeah.

But the idea of trying to hold all of them in your head at once is overwhelming, especially because that's part of what makes conversation hard. It's like there's already a lot going on. We have to pay attention to our partner and to ourselves and read the room and make all these choices like relentlessly while we're together.

I think it can be really helpful to revisit each of them every so often and remind yourself about the major takeaways. Oh, yeah, maybe I should tomorrow try and prep topics more than I usually do. Or, ooh, in this next conversation, I'm going to push myself to ask more follow-up questions. Or, ooh, looking back on that meeting we had yesterday, I think actually the mistake we made is there weren't enough moments of levity. Using the framework to identify your own strengths and weaknesses can be helpful, but

Like you as a journalist are an amazing question asker.

But if you really search your soul and your life, reflecting on like, if I have wobbles or weaknesses, where is it? Maybe it lives somewhere in levity. Maybe it lives somewhere in kindness. Maybe it's in topic switching. Maybe you get so excited about topics that you forget to switch to new ones. And so using this framework to identify those areas of strength and weakness can be incredibly empowering, I think. Allison, thank you so much for being with me today. Thank you so much for having me, Allison. It's always so fun.

That's Alison Woodbrooks, associate professor at Harvard Business School and author of Talk, The Science of Conversation and the Art of Being Ourselves. And we have more than a thousand IdeaCast episodes now, plus many more HBR podcasts to help you manage your team, your organization, and your career. Find them at hbr.org slash podcasts or search HBR at Apple Podcasts, Spotify, or wherever you listen.

Thanks to our team, Senior Producer Mary Du, Associate Producer Hannah Bates, Audio Product Manager Ian Fox, and Senior Production Specialist Rob Eckhart. And thanks to you for listening to the HBR IdeaCast. We'll be back with a new episode on Tuesday. I'm Alison Beard.

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