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cover of episode KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships.

KELTON/ MATERIAL - Gareth Schweitzer (Co-Founder/ President). Why are most researchers so bad at storytelling? Learning from journalism; founding Kelton; how to build lasting client and agency relationships.

2022/9/14
logo of podcast Insights, Marketing & Data:  Secrets of Success from Industry Leaders

Insights, Marketing & Data: Secrets of Success from Industry Leaders

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Gareth  Schweitzer (ex-President/ Founder @ Kelton, Vice Chair @Material) gives great insight from his background as a White House correspondent around crafting compelling stories, founding a highly respected agency in Kelton, deciding how and when to integrate into a bigger group, and so much more....Brought to you by Horizon  https://www.gethorizon.net/

 In this episode we cover:

  • Gareth falling off stuff
  • From the White House beat to consumer insights
  • Shaking up storytelling 
  • Learning from journalism
  • From starting an agency to sale
  • Tips to build client relationships and sales
  • Effectively integrating agencies
  • What comes next? Predictions.....

Ands some great book recommendations...TOWNIE : ANDRE DUBUS IIITHE OTHER WES MOORE, ONE NAME, TWO FATES:   WES MOORE

All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]