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Christian talks through how streaming business models work, how research and insights informs the process, his path into the industry and advice for agencies. Brought to you by Syno International https://www.synoint.com/ For discounts on initial projects contact Jokke Nurminen at [email protected]
In this episode we cover:
- Christian's difficulties with English
- How consumer insights inform streaming strategy at Paramount Global
- Differences between TV and streaming KPIs
- Distribution business models
- Supporting ad sales
- Recent innovations
- Advice for young people coming into the industry
- Advice for agencies
- Quickfire round
And Christian's media recommendationEMILY MAITLIS: McTAGGART LECTUREhttps://www.youtube.com/watch?v=ue3ouzsqpzE
All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]
