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cover of episode SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds.

SCALEHOUSE/ESOMAR - Kristin Luck (Founder/ President). How can firms achieve both equity and diversity? Founding and selling research businesses; advice for scale ups and turnarounds.

2022/9/11
logo of podcast Insights, Marketing & Data:  Secrets of Success from Industry Leaders

Insights, Marketing & Data: Secrets of Success from Industry Leaders

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An in-depth interview with Kristin Luck on her pioneering path through the insights, data and marketing services world. Including a focus on representation for women, starting and scaling businesses, when it's time to move on & what investors are looking for in the current environment. 

Brought to you by Horizon, the #1 Market Validation Software  https://www.gethorizon.net/

 In this episode we cover:

  • How Kristin gets over her fear of flying!
  • The role of WIR(e) - promoting representation for women in the industry
  • Her entrepreneurial journey & focus on always learning something new
  • When it's time to move on....
  • Building a software business
  • Advice for enterprise sales
  • Optimising value in the current environment

Ands some great book recommendations...ATOMIC HABITS: AN EASY AND PROVEN WAY TO BUILD GOOD HABITS AND BREAK BAD ONES by James ClearGROWTH IQ: GET SMARTER ABOUT THE CHOICES THAT WILL MAKE OR BREAK YOUR BUSINESS  by Tiffani Bova

All episodes available at https://www.insightplatforms.com/podcasts/Suggestions, thoughts etc to [email protected]