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Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of mar

Episodes

Total: 348

Ep 203.How did Hubspot implement a marketing demand funnel that grew the company by billions?Kipp an

Will A.I. Agents kill traditional browser based search?Kipp and Kieran dive into the latest innovati

Is 2024 the year we'll see our wildest imaginations come to life in video form? Kipp and Kieran get

What can we learn from Red Bull's $16 billion marketing strategy? The story is a case study in revol

Ep 199Solving practical marketing questions by real marketers.Kipp and guest host Dave Gerhardt (Fou

Why is storytelling one of the most powerful and important aspects of marketing?Kipp dives into the

Kipp and Kieran dive into the models and tactics billion dollar companies have used to grow and scal

What will marketing look like in 3 years?Kipp and Kieran dive into some of the innovations that will

How big of a game changer is the new feature in ChatGPT Store?Kieran dives into the ChatGPT Store’s

Is the Apple Vision Pro the next big Apple product? Could it be the next iPhone?Kipp dives into Appl

What do marketers need to know to best implement AI in the near future? What are the new marketing t

Want to know which marketing missteps you need to watch out for in 2024?  Kipp and Kieran are giving

What are the research methods and information you need to know to craft a great pitch? Kipp and Kier

What does it take to be a top marketer in 2024? Kipp and Kieran offer the most valuable advice they

Is developing a personal brand worth the effort it takes to build one, and just how valuable is a pe

What makes a successful ad campaign? Is it creativity? Virality? Cultural relevance? Brand Impact?Ki

AI is going to kill so many different brands and level up so many community based brands.Kipp and Ki

2024 is the year everybody realizes that being an early adopter is the way.Kipp and Kieran dive into

Most CEOs and founders want marketing to focus on capturing demand.Kipp and Kieran dive into critica

We can't have nice things. We've abused email to death.Kipp and Kieran dive into the impending email