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Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of mar

Episodes

Total: 348

The closer you are to the customer, the better you can tell that story.Kipp and Kieran dive into the

Founders and CEOs understand customers the best.Kipp and Kieran dive into how you can create a winni

AI takes what you're already doing and makes it better. Kipp and Kieran dive into the evolving lands

Kieran and Kipp discuss the impact of Google's Gemini on the future of search. They highlight three

Offering alignment with your audience is more important than brand recognition.Kipp is joined by Ral

AI is not here to replace your creativity; it's here to scale it.Kipp and Kieran dive into the evolv

The secret sauce to GPT is the data, proprietary data, and how they access and leverage APIs.Kipp an

Why do 700 employees want to follow in Sam Altman and Greg Brockman’s footsteps?Kipp and Kieran dive

Sam Altman has been fired from OpenAI. What does this mean for your business?In this emergency episo

The best people change their game, evolve, and adapt.Kipp and Kieran dive into the future of marketi

90% of podcasts struggle with audience growth due to the lack of clear distribution mechanisms and i

With the ever-evolving world of AI, we need to focus on the opportunities it creates, not the proble

If you don’t know how to write, you will not win on the internet.Kipp and Kieran are joined by guest

The future of business success relies on harnessing the full potential of AI. Kipp and Kieran dive i

Distribution is undefeated.Kipp and Kieran with guest Nathan Barry (CEO/Co-Founder at ConvertKit) di

The AI-Powered Future of Product-Led Growth (PLG) is here.Kipp and Kieran are joined by guest Christ

Will AI be a good creative partner? (and change the trajectory of marketing forever?)Kipp and Kieran

The future belongs to brands who have marketers that are just as good as content creators.Kieran div

Make customers the hero of your story.Kipp dives into the best five ads of 2023. Learn more on the i

If you have rigid processes, they will kill you.Kipp and Kieran dive into how to build a plan to act