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cover of episode No Need for AI Unicorns: PepsiCo's Colin Lenaghan

No Need for AI Unicorns: PepsiCo's Colin Lenaghan

2021/6/8
logo of podcast Me, Myself, and AI

Me, Myself, and AI

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Colin Lenaghan
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Shervin Khodabandeh
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Colin Lenaghan: 在百事公司,我的角色主要围绕着构建能力,帮助业务部门在未来取得成功,这包括巩固基础(确保拥有合适的人才)、建设未来增长(利用品牌潜力)和进行数字化转型(包括AI项目)三个方面。我们利用AI改进定价策略,将定价洞察的粒度从60个弹性系数提高到40000个,从而更精准地制定价格。此外,我们还利用AI进行促销优化,预测促销日历,以实现零售商和百事公司共同的目标。在人才方面,我们更倾向于组建一个团队,团队成员分别拥有技术、组织和商业方面的专长,而不是寻找全能型人才。我们通过从小规模项目开始,逐步证明AI的有效性,从而建立信任,推动文化变革。我们专注于利用AI解决战略性问题,例如提高销售额和改善增长质量,避免陷入战术性细节。我们相信AI是一种长期战略能力,它将帮助我们解决战略问题,并随着时间的推移不断改进和增强。 Sam Ransbotham: 与其他公司相比,百事公司的AI应用模式更注重内部人才培养和文化变革,这与Colin在百事公司的长期经验和对公司文化的深刻理解密切相关。 Shervin Khodabandeh: Colin关于“适合的马匹适合合适的赛道”(horses for courses)的评论很有趣,这反映了企业在AI应用中采用更灵活、更动态的策略。与其寻找全能的AI人才(AI独角兽),不如组建一个拥有不同技能的团队。

Deep Dive

Chapters
Introduction to the concept of AI unicorns and the episode's focus on Colin Lenaghan's work at PepsiCo.

Shownotes Transcript

Colin Lenaghan says he wakes up every Monday morning looking forward to the week ahead and what he’ll learn as he continues to lead digital transformation and artificial intelligence projects at work. With nearly a quarter-century under his belt working in revenue management at PepsiCo, these technology implementation projects keep him and his team on their toes while positioning the consumer packaged goods company for continued success long into the future.

In this episode, we speak with Colin about some of the AI projects his team is working on and get his take on the skills and competencies organizations should foster to set up technology implementations for success. Read the episode transcript here).

Read more about our show and follow along with the series at https://sloanreview.mit.edu/aipodcast).

Me, Myself, and AI is a collaborative podcast from MIT Sloan Management Review and Boston Consulting Group and is hosted by Sam Ransbotham and Shervin Khodabandeh. Our engineer is David Lishansky, and the coordinating producers are Allison Ryder and Sophie Rüdinger.

Your reviews are essential to the success of Me, Myself, and AI. For a limited time, we’re offering a free download of MIT SMR’s best articles on artificial intelligence to listeners who review the show. Send a screenshot of your review to [email protected]) to receive the download.

Guest bio:

Colin Lenaghan is global senior vice president for net revenue management at PepsiCo. In his 24-year career at PepsiCo, Lenaghan has held positions across the company’s strategy, finance, insights, and commercial groups and gained deep experience across all categories in the PepsiCo portfolio. He spearheads digital transformation to leverage artificial intelligence and machine learning capabilities to drive improved performance across the value chain, including a project to set up a technology venture unit in Israel.

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