In today’s episode, Erik Torenberg sits down with Robert Leonard, creator of The Investor's Podcast Network, to discuss all angles of building a podcast network, from vertical integration, the best titles, monetization strategies, quality vs quantity, and much more.
Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co)
We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com).
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LINKS:
The Investor's Podcast Network: https://www.theinvestorspodcast.com/)
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RECOMMENDED PODCASTS:
Moment of Zen: https://link.chtbl.com/moz)
Upstream: https://link.chtbl.com/Upstream)
Turpentine VC: https://link.chtbl.com/TurpentineVC)
🎙️**ECON 102 W/ NOAH SMITH - **Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.
Apple: https://podcasts.apple.com/podcast/id1696419056)
Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs)
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TIMESTAMPS
(00:00) Episode Preview
(01:09) The Investor's Podcast Network
(03:02) Difference Between a Media Company and a Podcast Network
(05:23) Creating Niche Tech Vertical Podcasts
(07:41) Sequencing New Shows
(09:59) Monetization
(13:16) Structuring Podcast Feeds
(25:42) Newsletters as Revenue Stream
(28:34) Working with Hosts
(33:49) Evaluating White Space and Opportunity for New Shows
(38:35) Working with Hosts in Podcast Networks
(41:37) Focus on Quality
(43:32) In-House vs. Outsourcing
(46:23) Turning cost centers into profit centers
(47:18) Considerations for partnerships and ownership
