In today’s episode, Erik Torenberg sits down with Robert Leonard, creator of The Investor's Podcast Network, to discuss all angles of building a podcast network, from vertical integration, the best titles, monetization strategies, quality vs quantity, and much more.

Media Empires is part of the Turpentine podcast network. To learn more: www.turpentine.co

We're hiring across the board at Turpentine and for Erik's personal team on other projects he's incubating. He's hiring a Chief of Staff, EA, Head of Special Projects, Investment Associate, and more. For a list of JDs, check out: eriktorenberg.com.

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LINKS:

The Investor's Podcast Network: https://www.theinvestorspodcast.com/

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RECOMMENDED PODCASTS:

Moment of Zen: https://link.chtbl.com/moz

Upstream: https://link.chtbl.com/Upstream

Turpentine VC: https://link.chtbl.com/TurpentineVC

🎙️ECON 102 W/ NOAH SMITH - Keeping econ entertaining - Noahpinion author Noah Smith and Erik Torenberg break down business news and politics every week.

Apple: https://podcasts.apple.com/podcast/id1696419056

Spotify: https://open.spotify.com/show/6q7Gn5lP8TTtBPuV1NJSGs

SPONSOR:

Head to Beehiiv, the newsletter platform built for growth, to power your own. Connect with premium brands, scale your audience, and deliver a beautiful UX that stands out in an inbox. 🐝to https://Beehiiv.com and use code "EMPIRES" for 20% off your first three months.

TIMESTAMPS

(00:00) Episode Preview

(01:09) The Investor's Podcast Network

(03:02) Difference Between a Media Company and a Podcast Network

(05:23) Creating Niche Tech Vertical Podcasts

(07:41) Sequencing New Shows

(09:59) Monetization

(13:16) Structuring Podcast Feeds

(25:42) Newsletters as Revenue Stream

(28:34) Working with Hosts

(33:49) Evaluating White Space and Opportunity for New Shows

(38:35) Working with Hosts in Podcast Networks

(41:37) Focus on Quality

(43:32) In-House vs. Outsourcing

(46:23) Turning cost centers into profit centers

(47:18) Considerations for partnerships and ownership

Building Podcast Networks | Robert Leonard, Investors Podcast 49:37 Share

"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition

Shownotes Transcript

Building Podcast Networks | Robert Leonard, Investors Podcast