Sales and procurement view each other as enemies—but don’t work to change that mindset. Both sides feel that the other doesn’t understand what they do and they have no empathy for each other. My guest today agrees that this needs to change. Sales and procurement need to start having real and genuine conversations.

In this episode of Negotiations Ninja, John Barrows joins me to start the conversation. Listen along as we chat about preparing for an impending market correction, the animosity between procurement and sales, and how to facilitate open dialogue between the two.

John has been in sales his entire career. He was VP of Sales & Marketing with Thrive Networks and Director of Sales & Training with Basho Technologies. Seven years ago, he launched JBarrows Sales Training. He’s passionate about providing customized training using proven sales techniques to help salespeople drive results.

Outline of This Episode

[1:53] John Barrows jumps back on the podcast
[2:43] John’s background and business
[4:54] The interplay between procurement and sales
[11:03] Two things sales teams should do to prep for a correction
[18:23] It’s time to change the mode of communication
[27:13] Understanding payment terms from a procurement viewpoint
[30:47] The #1 thing John wishes procurement people knew about salespeople
[32:25] John’s Book: I Want to Be in Sales When I Grow Up

Resources & People Mentioned

John’s Book: I Want to Be in Sales When I Grow Up!
BOOK: Never Split the Difference by Chris Voss and Tahl Raz
The SDR Chronicles Podcast

Connect with John Barros

Connect with John on LinkedIn
Follow John on Instagram
John’s Podcast: Make it Happen Mondays
John’s website

Connect With Mark

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Sales and Procurement Need to Engage in Genuine Conversations 38:09 Share

Negotiations Ninja Podcast

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Sales and Procurement Need to Engage in Genuine Conversations