Diets don’t work. Studies show that temporary fixes to old habits actually make people gain weight. Essentially, the dieter’s brain is trained to gorge when off the diet and inevitably the weight returns.

In my previous essay, I shared the story of my father’s struggle with bad eating habits. He had put on weight over the last few decades and despite several attempts, he had trouble taking it off. In his late 60s he faces pre-diabetes and a daily ritual of taking a handful of pills.

You can read the Nir and Far blog post on: The Behavioral Economics Diet: The Science of Killing a Bad Habit https://www.nirandfar.com/behavioral-economics-diet-the-science-of-killing-a-bad-habit/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/

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The Behavioral Economics Diet: The Science of Killing a Bad Habit-Nir&Far 08:47 Share

Nir And Far: Business, Behaviour and the Brain

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The Behavioral Economics Diet: The Science of Killing a Bad Habit-Nir&Far