Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: ht
Note: I’m proud to have co-authored this post with my good friend Charles Wang. Charles is a co-foun
Is the world more distracting? Sometimes it seems that way. With our digital devices buzzing, world
Nir’s Note: This book review is by Sam McNerney. Sam writes about cognitive psychology, business, an
Nir’s Note: This article is adapted from Hooked: A Guide to Building Habit-Forming Products, a book
On February 8, 2014, an app called Flappy Bird held the coveted No. 1 spot in the Apple App Store. T
Is distraction a curse or a blessing? Not giving full attention to what we should be doing makes us
Imagine walking into a busy mall when someone approaches you with an open hand. “Would you have some
Nir’s Note: This guest post is by Dr. Marc Lewis, who studies the psychology and neuroscience of add
Nir’s Note: This guest post is by Paulette Perhach. Paulette writes about finances, psychology, tech
Have you noticed all the startups raising massive sums of money recently? Perhaps you’ve scratched y
Compared to other media types on the web, video is unique in the immediacy with which it can convey
Allow me to take liberties with a philosophical question reworked for our digital age. If an app fai
You can read the Nir&Far blog post on: Framing Reward is as Important as Reward Itself https://www.n
You can read the Nir and Far blog post on Stop Building Apps, Start Building User Behaviors https://
Note: I co-authored this post with Andrew Martin and David Ngo. It originally appeared in TechCrunch
A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, In
Type the name of almost any successful consumer web company into your search bar and add the word “a
The truly great consumer technology companies of the past 25 years have all had one thing in common:
As the web becomes an increasingly crowded place, users are desperate for solutions to sort through
Slack isn’t just another office collaboration app. The company has been called, “the fastest-growing
