Nir And Far, a podcast about business, behaviour and the brain by Nir Eyal. Support this podcast: ht
If you’re like me, you’ve had enough of the Facebook IPO story. For tech entrepreneurs struggling to
Face it; you’re hooked. It’s your uncontrollable urge to check for email notifications on your phone
The belief that products should always be as easy to use as possible is a sacred cow of the tech wor
“Nearly everyone I know is addicted in some measure to the Internet,” wrote Tony Schwartz in a recen
The first step in the art of building a company is understanding customer motivation. Unless you dee
Nir’s Note: Jonah Berger is a marketing professor at the Wharton School and author of the New York T
App makers are returning to the roots of what our phones are for. They are after all communications
Chances are you’ve experienced the following: You’re with a small group of friends at a nice restaur
The Hook Model goes beyond reinforcing behavior; it creates habits, spurring users to act on their o
There is a reason why jocks become Fortune 500 CEOs. But you don’t need a varsity jacket to apply th
Nir’s Note: My friend Jake Knapp just published a fantastic book titled, Sprint: How to Solve Big Pr
We are a species that depend on one another. Scientists theorize humans have specially adapted neuro
A few years ago, Joe Marks, then Disney’s vice president of research, visited Tokyo Disneyland and w
Here’s the gist: * Disruptive web innovation comes from changes in interface. * Interfaces, which
If you’re like most people, you have a New Year’s resolution in place and you may have even stuck to
Changing habits is hard. But what if there was a way to dramatically improve your odds of quitting e
Nir’s Note: In contrast to last week’s post on the power of saying “no,” Eric Clymer shares how a cr
Nir’s Note: In this guest post, Abhay Vardhan, discusses how to measure the strength of user habits
Nir’s Note: This post is co-authored with Stuart Luman, a science, technology, and business writer w
