This Time Last Year: Trailer Hoppin'
Pillows and Beer with Craig Conover and Austen Kroll
Deep Dive
What is the significance of the shot used in the trailer for Craig's movie 'Tuesday's Flu'?
The shot features Craig leaning against a doorframe, which was not originally planned but was later appreciated for its symbolic value, capturing the essence of the character's state.
Why did Craig improvise a line in 'Tuesday's Flu'?
Craig improvised the line 'get the fuck out of here' because he wanted to convey the character's frustration and urgency, which the director loved and decided to keep in the film.
What challenges did Austin face with Trop Hop's manufacturing and distribution?
Austin faced issues when his manufacturing partner, a brewery, was bought by another company. This led to his beer being phased out despite initial promises of expansion, causing a six-month struggle to regain control and rebrand.
How has Trop Hop been rebranded, and what changes were made to the packaging?
Trop Hop now uses printed cans instead of wrapped ones, which is a significant upgrade as it aligns with major beer brands. The rebrand also streamlined the name, dropping the 'King's Calling' portion to simplify the brand identity.
What is the significance of the six-pack box design for Trop Hop?
The new six-pack box design replaces the traditional ring holder, giving the packaging a more polished look and making it more appealing for off-premise sales like grocery stores and Walmart.
What lessons did Austin learn from the Trop Hop partnership failure?
Austin learned that no one will care about your product as much as you do. He also realized the importance of being flexible and adaptable, especially when dealing with external partners who may have different priorities.
What are Austin's plans for new Trop Hop flavors in the future?
Austin plans to introduce three baseline flavors, including a variation of a wheat beer with peach or apricot. He also wants to create seasonal beers like a pumpkin beer for the fall and possibly an Oktoberfest beer.
Why is December not the most lucrative time for selling alcohol?
December is not ideal for alcohol sales because many people stop drinking in the first week of January as part of their New Year's resolutions to get in shape or detox.
Shownotes Transcript