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Austen Kroll
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Craig Conover
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Nick Norris
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Craig Conover: 我在电影《星期二的流感》中扮演一个角色,这个角色与主角年轻时的经历有关。拍摄过程中,我即兴发挥了一句话,导演很喜欢。我扮演的角色是一个欠债的赌徒,这与我自己的生活经历有一些相似之处。我参考了一些演员在扮演醉酒角色时的经验,但我不认为所有演员都需要真的喝醉才能演好。 我试镜过警察角色,但因为外形不符合角色要求而没有成功。我认为演员应该从小角色开始,逐渐积累经验。 Austen Kroll: 我和Nick一起看了Craig的电影预告片。Craig在电影中的一个镜头很突出。 关于Trop Hop啤酒,经过与前合作伙伴的四个月斗争后,我终于拿回了品牌。我重新设计了品牌,使用了印刷的啤酒罐而不是包装纸,并简化了品牌名称。我之前遇到的问题包括供应链问题和合作伙伴逐渐疏远我。他们利用我的啤酒来获得货架空间,然后把我排除在外。我最终拿回了品牌和许可证,现在我非常高兴Trop Hop又回来了。我计划推出新的啤酒口味,包括桃子或杏子味的啤酒,以及南瓜啤酒。 Nick Norris: 我对Craig的电影和Austen的啤酒品牌重塑都表示支持。我也为自己的公司Hawkeye Outdoor Living做了广告。

Deep Dive

Key Insights

What is the significance of the shot used in the trailer for Craig's movie 'Tuesday's Flu'?

The shot features Craig leaning against a doorframe, which was not originally planned but was later appreciated for its symbolic value, capturing the essence of the character's state.

Why did Craig improvise a line in 'Tuesday's Flu'?

Craig improvised the line 'get the fuck out of here' because he wanted to convey the character's frustration and urgency, which the director loved and decided to keep in the film.

What challenges did Austin face with Trop Hop's manufacturing and distribution?

Austin faced issues when his manufacturing partner, a brewery, was bought by another company. This led to his beer being phased out despite initial promises of expansion, causing a six-month struggle to regain control and rebrand.

How has Trop Hop been rebranded, and what changes were made to the packaging?

Trop Hop now uses printed cans instead of wrapped ones, which is a significant upgrade as it aligns with major beer brands. The rebrand also streamlined the name, dropping the 'King's Calling' portion to simplify the brand identity.

What is the significance of the six-pack box design for Trop Hop?

The new six-pack box design replaces the traditional ring holder, giving the packaging a more polished look and making it more appealing for off-premise sales like grocery stores and Walmart.

What lessons did Austin learn from the Trop Hop partnership failure?

Austin learned that no one will care about your product as much as you do. He also realized the importance of being flexible and adaptable, especially when dealing with external partners who may have different priorities.

What are Austin's plans for new Trop Hop flavors in the future?

Austin plans to introduce three baseline flavors, including a variation of a wheat beer with peach or apricot. He also wants to create seasonal beers like a pumpkin beer for the fall and possibly an Oktoberfest beer.

Why is December not the most lucrative time for selling alcohol?

December is not ideal for alcohol sales because many people stop drinking in the first week of January as part of their New Year's resolutions to get in shape or detox.

Shownotes Transcript

Translations:
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Meet Miko3, the interactive AI-powered robot that makes learning exciting. It fosters curiosity and helps kids master math, reading, spelling, and more. From exploring space to discovering the ocean, Miko3 engages with its interactive screen, fun apps, and activities like singing, dancing, and storytelling. Safe for kids with complete data privacy.

Miko 3, the interactive AI-powered robot that makes learning exciting, is the perfect holiday gift. Get up to 60% off at miko.ai. Every team, every topic, everywhere. This is Believe. What's up, besties? This is Pillows and Beer. I'm Craig Conover, joined by Austin Kroll and Nick Norris.

I, I'm not gonna lie, I, I have no idea where geographically geographically that I am in the country like if you were to hand me a printed map and say point to where you are, it would be very difficult for me.

i think we need to do a geography thing during the tour and just have you guys point out places on the map that's saying you're saying that you don't know where kentucky is on a map yeah i mean you don't know where i mean you know within kentucky that you are no i'm on the border of kentucky and tennessee but like to me that's always i mean we've talked about this before but now that i just drove it to me that's always been south of where i lived i guess other than the last

14 years of my life, 13 years of my life. Wait, how long have I been in Charleston? 2006. Wait, 20 years, man. Wait. Yeah, you're right. 20 years. He's not 38 years old. 18 years. You know, it's coming up in 24. Yeah, bourbon country, I just always thought was...

southwest of me, like near Texas. But yeah, after being in Cincinnati, but actually being in Kentucky, now I'm in Kentucky, coming from Nashville. Allison, I introduced us already. Since I have, I'm going to a Japanese restaurant in Kentucky. I can't wait. I'm super proud of you, Craig. I'm super proud that you're there and you're definitely there for a really good cause.

But I'm also like a little bummed for you because like you're on the road again and you don't even have a Christmas tree at home. And once again, my house is so cozy right now. And like, I just like am surrounded by Christmas cheer. It's like that song. I'm not going to lie though. This is the life that I always wanted, you know, and, and I'm glad that I am getting to experience it to know that it's not what I want.

forever but like i mean i always admired the guy in like the christmas movie that we had to travel during the holidays there was something that got me off about that you know that he was like so busy um that there was like a thrill to it there's definitely a hallmark movie about that and i was just watching it where

the hometown girl comes home and everyone in town is like well we got to do this and got to do that and she's like notoriously known for not being home for christmas she's always traveling

And she's just talking about all the wonderful places that she's visited and been to on Christmas. Like, oh, I was in South Africa in 2015. And then I was in Hong Kong in 2018. And of course, Mr. Small Town Perfect Christmas Man is like, well, you've never had a good old cup of hot cider of Bedford Falls. And that's what the movie's about. So yeah, you just described a movie called I Watched.

Christmas has to be sacred. And I mean, I have seven days chiseled out for it, but like December should be sacred. And, you know, I'm experiencing it now to hopefully not be as busy next year. But yeah, I watched, I did watch Christmas.

the Lindsay Lohan movie on the plane while I did some work on my iPad. And I was like, yeah, Austin was right. It was, it's sloppy, but I enjoyed it. Cause the score, you know, like it's still Christmas. And then I started one called like the, the Christmas classic about some sister that has to come home and she's the big city, like,

real estate person and she's coming to buy the public ski resort that her, you know, the kid that used to be fat and had a crush on her now owns, but he got all in shape and he was like a tech guy. They throw all this in. But the big twist is her sister works at the public ski resort. And if her company buys it, then it'll become private. No one will get to ski there. So she has to beat her sister who is like the 15 time champion of

in the skiing race yeah it's pretty good it's called a christmas classic okay i got like 10 minutes into it okay i have a i have one that that just popped up prior to jumping on here it was called holiday in the vineyards and it's on netflix and

And of course I clicked on it because I feel like ever since another Lindsay Lohan movie got me all jazzed when Nick Parker owned a vineyard and Nick Parker is her father. And of course I'm talking about the parent trap and they own a vineyard and you know, the older that I got, I was like, wow, that's bad-ass. Like what a bad-ass life. You know, he, he owns his vineyard. So this movie on Netflix is called a holiday in the vineyards.

And a rich guy falls in love with a woman selling the winery that he's planning to buy. So that is another one that just came out in 2023 and it caught my eye. So we'll see if I dive into that one tonight. That'll be fun. Yeah, I'm at Hampton Inn actually. And I have a positive relationship with Hampton Inns. It's a basic hotel, but it's clean.

Wait, sorry. And there's a microwave in the room. And so I bought popcorn at the desk and I'm going to make microwavable popcorn later. We've been talking about all the movies, Craig. We haven't talked about yours yet. That's true. Craig, tell us about your movie. Tuesday's Flu. I knew, by the way, because Nick and I watched the trailer together, actually in New Orleans, because you were traveling. And I was like, I already know exactly...

The still that they're going to use of Craig. And I knew that it was you, you've been leaning like against the boat, you know, looking like, what do you want? I just knew it. I knew it. And it's probably because we,

I had discussed it prior to. No, that's funny. But that, that shot, I remember too, when I opened the door, someone was like really like brace against the door. And I didn't think of it. And I was like, I'm so happy someone did that. Cause there's something to be said about walking out of your like, you know, raggedy bone, putting both arms on the doorframe and right. It is a shot. It's so Tuesday's flu.

is Monday night football is your last chance to make your money back from your bookie after a long weekend of betting on football. And so on Tuesday, if you lose really bad, you've got Tuesday's flu and you might be so sick that you're dodging your bookie. Um, and so I, no, I owe money. I'm a gambler, a degenerate, like degenerate gambler. And, um,

I am basically used for symbolism, not symbolism. Like I am a reflection of the main character's young self. And so like the main character, um,

um Ross Marquand from uh Walking Dead who is so incredible to work with he was the nicest guy and I was like nervous when he's like dude you've been hung over before you've been woken up when you were hung over and didn't want to he's like you've owed money to people before he's like just be that like just be yourself like and it just clicked interesting

um and he's like yeah imagine being so hung over and someone trying like and owing someone money so uh it's actually really funny that you say that because i just recently had a conversation with you know someone because i was watching something and the actor played such a good drunk person i was like do you think that they get drunk when they do this because it's so good or or there was like a hum over scene right and i'm like

Did they get like really drunk the night before? Because they are crushing it right now. Like they're crushing. I mean, you have to, you have to like bad. Was it the thing with bad Santa? Oh yeah. I just saw that. That's where you sent that to us. Yeah. That was what's his Billy, uh, Billy Bob Thornton.

He was like, I was so fucking drunk. He goes, I started with three glasses of red wine, then switched to vodka, then started to pound beers. He's like, by the time I filmed that scene, I was not aware I was filming a movie anymore. Like I was like, I didn't know why these little kids were running around me. He was like, I was pissed face drunk. Yeah. Yeah. But like, obviously not all actors do that, but like in the hangover.

I've talked to Danny, like Danny McBride, our good buddy told me that his is not like that. Like I only asked about specific incidences and he was like, I'm just really good at

like acting that way so i've heard it mean if you look at danny mcbride's face too like like he just has a face that like looks like he's kind of fucked up already and i say that with all the love but like it's it's like he's really good at playing like a high person you know he's really good at playing a i mean he's got that person that smile yes dude yeah i mean you know his eyes are you know

a bit sullen it's it's that's funny that you said oh but yeah dude so i um i play a piece of uh but it's not like too like it's not too far away from where my life could be and i've got to pay this like bookie and i steal money out of like

the girl's purse who i just like you know slept with but instead of like putting the rest of the money back in the purse i put it in my pocket i'm like get the fuck out of here dude and he's like he's like enslaved to this bookie because of something that he did and when he sees me do it he's like fuck like that's exactly how like i ended up here but um

And I like kind of like improv to get the fuck out of here. And the director was like, wait, what did he just say? And I was like, sorry, sorry. No, he's like, what the fuck? What did he just say? And they're like, he said, get the fuck out of here. And he was like, I love it. Leave it. And I was like, oh, my God. So I improv my like.

because i was like i want to just like turn away and leave him i was like all right get the out of here like what are you doing and so they like he was like i love that leave it in and i was like okay cool so so craig kahn over the actor steals his his one night stands money and tells her to get the off his boat no i tell the bookie oh the book then i go back to oh oh you like go to the girl's purse you take out money to pay the bookie

And he told a bookie to get the fuck out of there. Yeah. And then I'd take our money. How much, how much time, how much screen time do you think that you have? I mean, not a ton, but it's a, it was a perfect way to start because I was like, look,

It has to be a slow burn into this world because either I'm going to like have a huge, like a long, like a big role and people are going to be like, this came out of nowhere. Like, why does he have this role? Or it can start to be like bits and pieces and continue to grow, which is I think what most actors do.

I mean, yeah, I think that you got to dip in your toe, you know, don't just say, we want you to play like a lead role in something. I mean, but I auditioned for the cop. And so like, I read lines, I had to make an audition tape. I like bought a police uniform on Amazon. I remember this actually. Yeah. And so they were like, you do not, you do not fit the look of a beat cop from Jersey.

I remember all that. Okay. I mean, that was a while ago too, that we were talking about this. It was like six months ago. Maybe a year. Jesus. Maybe a year. Yeah. All right. Let's take a quick break from here in Fort Campbell, Kentucky, and we'll be right back with an update from Austin.

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visit miko.ai welcome back besties to pillars and beer uh we're scattered around the east of the mississippi i'm in kentucky nixon somewhere with snow-capped mountains and austin is cozy in charleston what's going on with uh we saw a lot of action with drop pop today on instagram what was the what's our the the

a peek behind the curtain yeah yeah um i'm glad you asked craig but yeah man um i got a lot of dms because i finally posted something about drop hop um wait but your story though i was like

Will we ever have just regular lives? Even your story was like reality show worthy. It was like after my partners tried to steal the company, Trap Hop is back. I was like, oh, I want to know this story. Yeah. Yeah. I did that on purpose too. I mean, I was sitting there for like, you know, 15 minutes. I was like, do I fire this out there? Do I not fire it out there? And I was like, no, I want to fire it out there because I want people to know why I've been so coy when everyone is asking me about Trap Hop and when everyone is

I get all the DMs and all the people at our shows are like, where's your beer and what's going on? And so I feel like I had to throw something out there. And then I got a lot of DMs just being like, what's the tea? What's the tea? Spill it. Oh my God, please tell us. So I got a lot of those DMs. So it makes me happy. So I feel like this is the perfect venue to tell that story. Yeah.

Well, how about you tell us what's going on with Tropop now, and then we'll dive into what happened. So now... Do we have Tropop again? We have Tropop again, Craig. It is in our footprint. It's in South Carolina and North Carolina and Florida and Alabama. And what I did was I did a rebrand. And like not much of a rebrand, but I had to switch my manufacturers down to Florida.

i had to switch to a company that specializes in this kind of thing and um what i did this time as i've talked about cans many times before was that i finally printed craig my my can so there's no more wraps this is a printed can oh thank you fancy

Let me see the bottom, like where you used to be able to tell. No, no, no. Here at the top was where you could tell me. Oh, that looks so good. You could always see it and you could pick at it.

And thanks, dude. And it's like a real beer can like this. Like my. Yes, yes, yes. And like the reason that you and Monster and, you know, Budweiser and, you know, the huge ones can print it is because there's a minimum order on, you know, cans. And I was like, well, it's like I always thought that it was cheaper to just get sleeves. And like I never was going to hit hit that minimum. You know, they wanted me to buy like a quarter million cans and all this stuff. And so it worked out because I went to a

bigger brewery that does this kind of thing. And they were like, we want you to print cans. I was like, say less. And people that are casually kind of listening out there that are like, you know, whatever, dude, it's beer. I mean, it's actually a huge deal. I used to get tagged in this shit all the time. And Craig, yeah, because people don't like, they're not, if you're not in the industry, you don't know any better. And like,

Like you just, you're, you were the only beer that a lot of people had ever felt a can of, cause it was like kind of a newer thing. So now when you're finding, like if you step on a beer can at the bottom of the lake and pull it up,

It could still say Trapop like it does like Coors Light. Yes. Yes, dude. That's like an old rusty like Trapop can like in 30 years. That's actually funny that you say that because when I first came out with Trapop, I guess it was in 2019 at this point. Oh my God.

i was like i can't wait until one day i'm walking around like a parking lot you know and after like a sporting event or a show and i see like a crushed you know drop up on you know the ground like i'm gonna pick it up like a badge of honor like people were drinking this at their tailgate yeah that's awesome um so i finally have i mean yeah i used to get tagged a lot in people who even would peel off a rapper and be like what's this you know is this even drop up and i was like i

Guys, it's just a wrapped can. There are plenty of local breweries out there. So many breweries do it. So many breweries wrap their cans. But I finally am able to print. Okay. So then the second thing that I did, Craig. Well, it's being made. And you've got plenty of it. So if you go into a bar and it has it next week, it'll have it the next time. Yes. And...

That was another thing, right? Where I was running into issues with, you know, supply. And basically what happens is that a brewery can be like, all right, well, we're low on our beer. So we're going to prioritize our beer over making your beer. And then it just means that beer's not on my footprint. And people can come into Craig's store and be like, well, where's Austin's beer? And he's like, well, I think he's out of it right now. So what I did too was I made this box.

Nick, dude, did you see this? And Craig? Oh, yeah. I made a box to hold the six-pack box rather than just like a ring. And that makes me really, really happy because I like the way that boxes look. Yeah, I will. And when they're in...

the off-premise locations and off-premise being like your grocery store and Walmart, Harris Teeter, your Publix, your Kroger. And so I did that. And then I completely got rid of the King's Calling portion of it because I think it's pretty damn confusing. I mean, King's Calling, brewing, Trap Hop, I think that it just confused people. It is just Trap Hop. People know it as that and I'm going to keep it as that. And when I...

you know, come out with my new flavors in the spring, which I'm already working on, which, which I might even let Craig or something even come up with one of them. Well, yeah, I mean, it made sense why you did it like a thousand percent understand, but what's good is to like, to be flexible and be like, all right, like everyone knows it as drop off. It just is what it is. And so now you stick with the drop off and yeah,

I mean, it just feels that identifiers, you know, from there. Yeah. But you never even had things calling on like your brand. Like, no, there are too many moving parts here. Streamline it as Trapop. So I'm very excited and to be able to finally have it back out. I mean, I was like feeling really, really, really, really down about it. I mean, I felt like a failure, Greg. It sucked, man. It really did.

You know, failure that adds to the... That's the story. That's the journey. So you can relate. You don't just start a company and it just works out right away. Like it takes time and time. Like there's no one on Shark Tank or anywhere else. It's just like, oh, I just made it, you know, out of nowhere. A little bit of the tea from it, right? Because I feel like people want to hear, you know, the tea on it. And I feel like it deserves to be told. Is that...

Basically what happened was that I moved my manufacturing to a prominent brewery here in Charleston. Been around for ages that I used to work for when I first moved here and things like that. And I was so excited and they had this awesome just plan for it. And they were like moving and grooving and crushing. And shortly thereafter, the brewery got bought.

buy another brewery down in Florida. Okay. And it wasn't a brewery per se, this like company was like, you know, collecting breweries, right? So under their like umbrella, so I was like, shit, like, I just got in here. I've been in here for three months, like the people at this brewery have this huge plan for it. And like, we are just gonna, you know, expand 10x and, you know, hopefully,

And what are these new owners going to say? I was like, oh my God, this whole thing is done, man, before it even begins to take off. And so I had to sit down with the new owners and they were like, oh my God, we didn't even know that we purchased you and we're stoked. Now we fucking have this...

and this media engine and you and all your followers and blah, blah, blah. And we have this awesome plan for it and made me feel really, really, really good about it. And so we entered into a partnership

a uh like a like a licensing partnership you know basically was now just making freaking royalties and i was like all right well you guys have this whole team across you know the whole south and the whole freaking east coast and you know you've been pitching me that you know you want to move up to you know virginia and pennsylvania and you know new york and you know beyond and you know chicago and all this stuff and i was like i mean you guys have the infrastructure that i just quite literally don't you know have i mean reps in all these places now

What was happening right under my nose is that yes, the first year money was coming in and it was good. And I was like, oh my God, this is the way to do it. This is the way to do it. And I got all sorts of shelf space. And this is what I found out that they were using me for. I got all sorts of shelf space and all sorts of chains that

because I was on those meetings with chains and like was helping to get it into all these places. And I was like, holy shit, we're moving and grooving. And then they slowly, Craig, just began to ghost me. Like right when we were peaking, I was like, holy shit, we're about to get into like, you know, man, Walmart and stuff. And this is awesome. And this is while we were filming, Craig. And

It was happening and I was, you know, getting like really, I was like, wait, they're not responding to my emails. Like, like, you know, they normally, you know, text me all the time and tell me of like an event and, you know, I mean, weekly meetings and they were ghosted me and we were filming. And I was like, I have all this. You should have talked about it.

But I had all this shit that was going on, Craig. The last thing that I wanted to talk about was like the producers to get, you know, like a hold of like a failing, you know, flailing kind of something that, you know, was happening. And I was like, I really, really do not want to talk about this, you know, right now. And so, you know, of course it was kind of put on like a smile and I was like, Oh yeah, you know, it's great. And we didn't even really film about chop up. I mean like at all this year. And, um,

that's the thing you can work as hard as you want you can have a good idea but like there's still things that go wrong that are out of your control and it's like how you figure out how to like pivot and survive them that's what's tough i mean people like don't survive over orders which is crazy where someone's like all right we need 500 000 cases now and you're like so i did i made a good product i did everything right and now my business is going

Right. I did it.

Didn't know what was happening. Dude, they kept me in the dark for so long, Craig. It was like alarming, right? And finally I was like, guys, and like I sent this email so that, you know, that everyone had it to all of my, you know,

uh distribution and to people on my team and to them and i was like i have it on very good authority from bar owners here and people that work in your company you know i didn't you're out and i was like that you are phasing out my beer reps are telling bar owners here that trop hop is no more i was like what is that about and why are they doing that craig i don't know but kind of like i said

because they used me for shelf space. And once they got my shelf space and put in their products, then they phased me out and they're like, "Oh, well, we don't need to keep you in the Trial Pop around anymore." And they just like,

It was so bizarre. I was like pulling out my hair. It was the worst thing ever. So I sent this email, they sent me back some complete bullshit email. Like, no, no, no, that's not true at all. That's not true at all. Monday, I get the breakup text from them being like, Hey, it's been a pleasure to work at a chop hop, but we're going our own direction, which was in our contract.

At first, they were nervous that I was going to bail on them, but it was like a

60 day fucking breakup clause, you know? So the beer now though is the same beer. And yes. And I mean, I trademarked everything prior to going into business with them. I was like, I own this all. And now it's freaking December, you know? So it was like a six month, you may turn around to get all this shit, you know, back in my name and

and all of the licenses to all the places that I was at, and then to reach out to all of the distributors and tell them what was going on, but maintaining professionalism throughout. So that is the story. I mean, that's the story. And I really, for the first time in a long time, I'm sitting at... I had a huge smile on my face today, Craig. I was taking pics and doing all the things.

i'm not really drinking tonight but i just arrived my very first sip of my new drop off as it's cold because i haven't had a separation well i wish well you have to bring it over to the house um thank you for listening and i love you guys uh and we'll be right back after this commercial so you know i put ear drops in my eyes and that's why i was running around

With ship skis, they make it so easy and we know that we can just use the service, get our skis there undamaged, and then all we have to do is worry about our personal luggage. It's made life so much easier. So this year, for instance, when we go to Aspen, whenever that is, we will be using ship skis. It has completely changed the game for us these past few years.

Well, and two years ago, the airline lost my ski equipment, so I had to buy all new stuff. And I will not be traveling or flying with my gear anymore. I'll be using ship skis. So skip airport stress like me in Austin and costly airline fees with complimentary insurance, real-time tracking, dedicated support, and on-time

time delivery. Just schedule your shipment, attach your label, and ShipSkis handles the rest, delivering your gear directly to your destination. Right now, ShipSkis is offering our listeners 20% off your first shipment when you go to ShipSkis.com and use the code PILLOWSANDBEER. Go to ShipSkis.com

and use the code PILLOWSANDBEER to get 20% off your first shipment and save yourself the hassle this ski season. That's shipskis.com, S-H-I-P-S-K-I-S.com. Make sure you use the code PILLOWSANDBEER so they know we sent you.

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visit miko.ai all right and welcome back to this episode of pillows and beer if you're still with us i hope you are i hope you found that you know interesting i hope that what you take from it is that um you know to be very careful whom you give

uh you know control over something that you know you care about deeply no basically no one's going to care about your own product more than you are going to care about your own product is what i found out and you know i can surround yourself with a great team which i know that craig would 1000 agree with and i can even say that about freaking pillows and beer for god's sakes like surround yourself with good people we got nick we got jerry and uh you know others that work

behind the scene to make it all work so all right enough of that but i did get a lot of dms about it i dig a lot of dms of people being like even talk about it on you know the podcast and um i didn't for the longest time because um i kind of i kind of had this like imposter syndrome where i was like nobody wants to hear about it you know i mean no one wants to hear about it you know what was me boohoo but um yeah but you're coming out of it that's a good thing yeah i i mean

you know, man, beer's expensive and beer's a pain in the ass. You know, the alcohol business is a pain in the ass. You know, for instance, I frigging ordered some Loverboy. I ordered some Loverboy from Kyle, right? I was sitting on the couch, you know, last week or something like that. And I was like, hmm, you know, this, you know, whatever flavor seems good. I'm going to support my friend's business because I know what it means, you know, and what it means to support your friend's businesses. And, you know, even though that Kyle can shit,

like I had to text him today and be like, they sent it back to you because when I ordered it, it came when I was out of town to go to the reunion and to go to NOLA. And, you know, they did the one, two, three tries and they're like, all right, well, you know, we're sending it back. So someone has to sign for the alcohol. They can't just leave it on the porch. So I never got that. And that just kind of cracks me up. I'm like, Oh, the wonderful world of alcohol.

all the hoops that you have to jump through to sell it to people. So people in Boston, you're sitting there like, "All right, man, but where's Chop-Pop going to be when I come?" I'm like, "I don't distribute it there." But maybe I want all of our besties out there, if you know a distribution company in your state, a distribution company, not just something like, "Oh man, my aunt Sue owns a whatever."

and said that she would bring it in, I'm talking to the distribution company. And so I have to have an agreement with, and then they can drop my beer off at your favorite watering hole in your town. So if you guys have...

Friends that work for distribution companies in your town, you reach out to us, please. I mean, this one is [email protected]. And we are constantly getting licenses as we speak in all these states. And it costs money to get a license in each state. More expensive than you think, man. The Alabama license costs us like 500 fucking bucks, you know?

And all it just, it's so frustrating. All the different fricking loophole or loopholes, just hoops you gotta jump through. Right. So if anyone out there, you know, they're like, Hey man, I really want it in Virginia. Then send me your, send me your contact of the person that, you know, you know, and we'll get the ball rolling. We have a bestie that listens that.

I think she might know some people. So I bet you, she, I bet you, she reaches out when she listens to this episode. Yeah, man, that'd be awesome. I mean, our listeners are the best and you guys always, you know, reach out when we ask you to or like advice on this, that, or the other. So yeah, it's one of those things where like, I mean, I can't even tell you, like my business partner, you know, would reach out and she, you know, would tell me updates and whatnot. And I'd be like,

I don't even want to hear it. Like I was so depressed and like in my own head and I was like, am I really going to let this die? And people in my corner in life are like, no, you're not going to like, that's what happens in life. What are we going to look forward to? What type of flavors are you thinking of? Are we going to get a hazy? What are we going to get? Dude, that is such a good question, you know, Nick. So basically what I want again is my three baseline flavors.

Decided to not go with a lager. I kind of want to go with like a variation of a wheat, right? Like I want to throw in like peach or even apricot, which some people might be like apricot, but I used to drink this fricking apricot wheat beer and I could not get enough of it.

um and then in the third one i mean i want you guys to help me with like you and craig and because craig when craig ordered a peanut butter porter at the bar the other night like i could have cried i i was so happy i was like i've been trying to get you to drink beer for six years and you're finally doing it so like

um that was christmas like beer he loves those you're gonna have to do a pumpkin beer for him in the fall of next well that's you know that's what i can do now like i can do it because i have you know the infrastructure to do it i mean yeah it costs like

a little, a little pop of money every single time that, that I make like a new variant. But I want three year rounds and then I begin and then I want to make a couple of like Christmas beer, pumpkin beer, maybe like an Oktoberfest. I don't know. I just don't know. But the possibilities are endless. And finally I'm like happy and I'm like wearing my gear again. And I'm like, you know, just like excited. I'm just excited that like it's back and I'm going to be like,

It's right in time for the holidays, which is not the best time to sell alcohol because what do you think that everyone does on January 1, Nick? Oh, yeah. They stop drinking for about a week. They stop drinking for about a week. People try to make it a month. They're going to the gym. They're all trying to get in shape. So, yeah. I mean, I'm not entering the most lucrative time of beer, but the fact of the matter is that it's back in time, right in time for alcohol.

Like, even once it begins to get warm again, then it's like, it's already here. We're ready to roll. Now I'm just talking like a proud parent. So Nick, is there anything else that you want to talk about before?

I think you gave a good business update. I'm just giving myself a quick plug. If you're still looking for a Christmas gift, hawkeyeoutdoorliving.com for some fun fire pits. And if your dad's a big griller, we've got some grill tables as well. So hawkeyeoutdoorliving.com. I got nothing else, Austin, right now. Okay. I mean, my house is so GD cozy right now. And I hope that everyone who's listening has a cozy, cozy house.

you know, whatever spot spot to go home to and to cuddle up. And that's just like the time of year it is that that's, what's making me happy. I mean, as well as my beer, but besties, you guys are so supportive of us and we love you so much. And thanks for tuning in with us this week until next week, I'm going to go and OD on some Christmas movies so that we can come back and talk about them.

Yes, we got to say what our top three or like top five Christmas movies are next week. Absolutely. As well as pop stuff. But we didn't really get around to it. But

All right, guys. Well, we love you so much and thanks for tuning in and talk to you next week.

This holiday season, give the gift of fun and learning with Miko Mini, the AI-powered robot that makes learning fun and save up to 60% off. Visit miko.ai. Happy holidays. Want to give your host a gift? Consider subscribing, rating, and reviewing the show this holiday season. It really helps the show grow. From all of us at Believe, have a Merry Christmas, everyone, and a happy holiday.