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This chapter traces the entrepreneurial journey of Baek Jong-won, from his early ventures in a fried chicken pub to his remarkable success in building a culinary empire in South Korea. It highlights his diverse business experiences, including a stint in the construction industry, and his eventual return to the food industry, where he achieved phenomenal success through television appearances and a chain of restaurants.
- Baek Jong-won's early entrepreneurial endeavors in a fried chicken pub and later in construction.
- His pivot back to the food industry after the 1997 IMF crisis.
- His rise to fame through television appearances and the creation of successful restaurant brands.
- The dual image of Baek Jong-won: the approachable home cook on "My Little Television" and the strict mentor on "Baek Jong-won's Alley."
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