We're sunsetting PodQuest on 2025-07-28. Thank you for your support!
Export Podcast Subscriptions
cover of episode 5 Ways You're Showing Up Wrong On Social Media: A House is NOT a brand....You Are

5 Ways You're Showing Up Wrong On Social Media: A House is NOT a brand....You Are

2022/2/7
logo of podcast The B-Word with Joanne Bolt

The B-Word with Joanne Bolt

AI Deep Dive AI Chapters Transcript
People
J
Joanne Bolt
Topics
Joanne Bolt: 本系列节目探讨了房地产经纪人在社交媒体运营中常见的误区,并指出许多人错误地将房产或经纪公司本身作为品牌进行推广,这导致了社交媒体营销效果不佳。成功的社交媒体运营应该注重个人品牌建设,通过展现个人魅力、专业性和真我个性来赢得客户信任。仅仅发布诸如"刚售出"、"超价出售"等信息,以及过度关注社交媒体帖子的美观设计,而忽视与受众互动,并不能有效提升业务。算法更青睐用户参与度高的内容,因此,经纪人应该在社交媒体上展现个人特色,分享个人经验和观点,与潜在客户建立联系,从而提升品牌知名度和客户转化率。如果社交媒体内容无法向陌生人展现个人信息,就需要改变策略,例如制作视频,分享个人声音,展现个人特色,而不是仅仅发布房产信息或市场数据。只有这样才能在竞争激烈的房地产市场中脱颖而出,获得更多客户。 Joanne Bolt: 许多房地产经纪人错误地认为,社交媒体的品牌是他们销售的房屋或所属的经纪公司,但事实并非如此。真正的品牌是他们自己,是他们的脸庞、声音和个性。只有让潜在客户了解他们在社交媒体上的形象,才能建立信任,从而促成房屋买卖交易。仅仅发布一些漂亮图片和诸如"刚售出"、"超价出售"等通用短语,并不能给人留下深刻印象,也无法建立人际关系。这些内容看起来像是机器人生成的,缺乏人情味,无法吸引客户的关注和互动。社交媒体算法更倾向于那些能够引发用户积极互动的帖子,而千篇一律的内容只会让潜在客户失去兴趣,最终导致他们停止关注你的页面。因此,经纪人应该停止将社交媒体品牌等同于销售的房屋,而是应该将重点放在展现个人魅力和专业性上,以赢得客户的信任。

Deep Dive

Shownotes Transcript

In today's episode, I started a series focused around social media, and why you're feeling like you're getting nowhere with it.  Today's lesson: Your house is NOT a brand...you are.  Yes that means you actually need to show up in your social media and cause people to want to engage with you.  Posting Just Listed and Just Sold post are sooooo 2015.  Move on folks and humanize your prospective client's online experience with you!Did you enjoy today's episode?  Please give us a review and share it with a friend!Click Here) to text the word "Tips" to 678-736-8055 for weekly Real Estate business and mindset tips delivered straight to your phone from Joanne!Not part of the Real Boss Women Community yet?  It's THE place to hang out and get to know many of the amazing women featured as guests on the podcast.  Join Here: RBW Membership)Looking for the BEST investment you can make this quarter into your business?  Where you can meet and jam with other women in Real Estate while learning implementable tactics and drinking a prosecco?   Grab your ticket to Focus Conference 2022) before they are gone!CONNECT WITH JOANNEhttps://www.instagram.com/itsjoannebolt)https://www.facebook.com/joanne.bolt)CONNECT WITH REAL BOSS WOMENhttps://www.instagram.com/realbosswomen)https://www.facebook.com/realbosswoman)

Is your podcast looking for a home? Take a peek into the women of the Podcast(H)er Network.) We exist to help women podcasters make more money. I can't WAIT to welcome YOU inside the Podcast(H)er Network!) www.podcasther.com