Be Extraordinarily Average
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Has anybody noticed lately that the socials are having a small identity crisis?  There seems to be a focus on Tik Tok and Instagram to show you recommendations as much, if not more, than the people or accounts you already follow.  They are paying attention to what your habits are, what times of day you play online, what you search, and who you’re creeping on.So how do you become a recommendation that they give to your ideal potential client?  Believe it or not, it's by being extraordinarily average and consistently showing up on video.  You need your face and your voice to be heard.  Instagram, Facebook, TikTok, Linkedin.  They are all moving toward the future of social media and showing their audience recommendations.  Don't let this trend escape you and take advantage of it to the fullest. Here’s the good news.  At least in my opinion.  Short form video is where it’s at ladies.  Flat out, our attention spans as a  culture is about as long as the gestation period for a fruit fly.  This means you don’t have to create 30 minute videos on the benefits of buying a home, or what exactly a 30 year conventional loan is.  You can create material that is short, informative, speaks to your ideal audience, and then move on to the next one. And humanize it!  If you want to hear more about that, take a quick listen to episode 23) that we did a few months ago.  In this episode I specifically dive into 5 ways to gain more confidence on video and show up the best version of you in order to create raving fans.  Make sure to follow me on Instagram) @itsjoannebolt and give me a tag in that homework I assign toward the end of the episode.  And finally-sign up to join us in June for our Chic Clique mastermind).  I can't wait to meet you in person!

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