Be Extraordinarily Average
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podcast for women who want to unlock the clarity needed to put your big girl panties on and rock your real estate career like the true boss you are. I'm Joanne Bolt, your host, and together we'll dive into the things your broker doesn't teach you in order to own your own truth, disown the things getting in your way to finding your place, and stop apologizing for the obstacles you have to overcome along the way.

Have you signed up for a Chick Click yet? It's only a month away and it is an epic six-week immersive event that starts in Atlanta for a day of fun, masterminds, learning, headshots with my personal marketing guru team, the Edge Marketing Agency, and of course, Prosecco. You know me, ladies. There's always going to be some bubbly. And we follow it up with six full weeks of on-demand learning and Zoom small click follow-up phone calls.

You'll get the chance to both sit down with me and my team on June 16th, and then chat with us on the regular and your new besties in your click of no more than 15 women each week as we work through topics that will help you build and grow your real estate related business. So my question to you is this, will we see you in the click chick?

Signups can be found on our website at www.realbosswomen.com backslash chick clicks. All right, let's get started with the show. Letting notice that the socials lately are slightly having a small identity crisis. There seems to be a focus on TikTok and Instagram that are leaning towards showing you recommendations as much, if not more than showing you the people or accounts you already follow. In fact, I'm going to show you a few of them.

I think they're paying attention to what your habits are, what times of day you play online, what you search, and who you're creeping on. So I'm going to take an unabashedly selfish moment and remind you to be following me on Instagram. My handle is at itsjoannbolt. I'll drop it in the show notes too, because hey, I want to continue to show up in each other's lives.

Can I get an amen though and a hallelujah from every single one of you? Drop me a clap. This means with their new focus on recommendations, that if you create your content correctly, you could land in front of the eyeballs of more potential consumers who want to use you in their real estate transactions. Regardless if you are an agent who needs to grow her business or a homestager looking to grow hers.

I mean, you've been saying for days, months, and years that your business is mainly sphere and referrals. So this is good news. Now you have no excuse to not add social media as a viable piece of your marketing strategy because, hey, it's heading into the recommendation world as well. But what does this really mean for you?

I mean, this podcast is called The B Word after all, so let me boss this up for you. It means you're going to have to get comfortable on video. I know.

I know you've heard all of this before. You've heard me say it over and over again, and you are still sitting in the corner trying to ignore it and give me the stale static post. But get comfy ladies, because think this through. What makes you stop and look when you're on the scroll? It's normally a video with funny music, funny dancing, or a good information that you take a few seconds to listen to. It's

It is not a billboard stale post. So why would you do that to your potential clients?

This does not mean you have to dance and feel ridiculous. It does mean that you need to be consistent with a form of video and social media that you enjoy doing. So if you like giving the funny dances and engaging in the reels, go for it. But those trends may not last. If you enjoy doing a three to four minute video on a topic, go for it. That will last.

But if you enjoy those 30 to 60 second little quick informational videos, girlfriend, those are really going to last. And trust me, if you enjoy creating it, then you won't burn out from producing it. And that means your engagement with potential clients will go up. And here's the good news, at least in my opinion. Short form video really is where it's at, ladies. Flash.

Flat out, our attention spans as a culture are about as long as the gestation period for a fruit fly. This means you don't have to actually create 30 minute videos on the benefits of buying a home or what exactly a 30 year conventional loan is. You can create material that is short, informative, speaks to your ideal audience, and then move on to the next one. So give yourself permission to have fun.

fun on your social media. Get out of your own head and kick to the curb that internal voice that is telling you you're not good enough.

Girl, let those limiting beliefs fly out the window like last year's clothing trends. Your clients see you every day and your hair is not always perfect. The clothes you're wearing could be wrinkled because you've been in the car showing homes with them for hours. Your shoes could be covered in mud from walking new construction after a rainy day. They hear your voice every time you call them. So don't hold back when creating your video. It's only you that hates the sound of your voice or the look of your makeup.

And I want to give you something else to consider. The up and coming realtor who will run you out of the business

is the generation that has never not had an iPad, never not had an iPhone, or never not had any other device in their hand. It's really only generations of women that have had to learn to create rather than the ones who have grown up creating that cringe when we hear how we really sound. Ironically enough, y'all, my 12-year-old pointed this out to me the other day. It was a little bit mind-blowing, but oh so true. She looked at me and said, Mom...

You don't need to be worried about your voice. You just have to get used to the fact that the one you hear isn't the one you hear in your head. Essentially, stop apologizing and just start creating. If you show up perfect online every time, and then you don't show up perfect when you're in person, you confuse the client and potentially have them lose their trust in you. And that is not what we want to see happen. We need you to be human so that your potential clients welcome you into their life.

In fact, we dove into this in episode 23 a few months ago. So go back and listen into that episode for a more deep dive into humanizing your social media. But I digress. I know you're asking, Joe, how in the heck do I get more confident on video and stop worrying about how I look and how I sound? I'll give you five hints. Number one.

stand up and do some jumping jacks before you record. I know it sounds silly, but you have got your to get your energy level up so that it'll portray itself on your video versus you falling flat because you're lackluster just sitting there talking or sitting behind a desk or doing whatever you're doing. If your energy is down, it will come across that way in video.

Number two, make eye contact with the camera, or at least look slightly to the side of it as if you're having a conversation with someone.

This creates the feeling that whoever is watching the video is making eye contact with you and the trust level they have in you increases. And yes, this means you need to show your face, your actual face, not a photo of it, especially if that photo is one you took five years ago. Number three, start your sentences with the word you instead of I.

This invites whoever is watching into the video as if it's a conversation and they are more likely to listen and watch it to the end. I'll give you an example. Instead of starting the video off saying, I've just listed a home at 123 Banana Street with a perfect pool lot.

Start it by saying, you need to see this home because I know you've been waiting for the perfect pool lot to become available in banana subdivision. Do you see the difference? Did you hear it? It's way more inviting. Number four, there is no need to start out with the words, hi, I'm Joanne. I mean, of course you would say your name, not mine, because I'm not selling your listing, but you get the idea. Just jump in and deliver the you statement in the first six to 10 words.

Because again, people have the attention span of a gestating fruit fly. So you have to grab them quickly or they're going to keep on the scroll. Lastly, create a content with one thing in mind. Who are you creating it for?

Here's your biggest hint. It is not for you, boo. It's for them. Keep in mind that one concept and stop with your boasting post of, I just sold this or congrats to my buyer on closing. Those posts are you literally puffing out your peacock feathers for other real estate agents.

They are not focusing on the ideal client that you are attempting to attract. They're not answering the questions those people need. Instead, focus on the people who need you and what they would be interested in. For example, how do I buy a house? What is earnest money? What's the best and most effective way to pack up my home? Here's my bonus tip. Be extraordinarily average and be consistent. A

A mentor told me that a few months ago, and it really freed up my mind and gave me permission to have fun with video. I think you'll benefit from it too. So let me say it to you again, because I know you probably zoned out at some point.

Be extraordinarily average and be consistent. When we talk about being consistent, here's the thing that I know is going to make you jump up and down squealing with excitement. You don't have to play on all the platforms. You really don't. Pick one or two that you enjoy and play on those platforms like nobody's business. I mean, seriously.

I love a good steak and there's a plethora of places around Atlanta to get one. But I go back to the same few over and over again because of the experience they offer me. You can be the same. You do not have to be on TikTok and Instagram and Facebook and YouTube and LinkedIn. Pick one, get really damn good at it, and then maybe go play in the second one. Remember that the biggest question you really need to ask yourself is this, who are we really looking to attract?

Is it really any and all buyers and sellers, or is it specifically condo dwellers and downtown? What platform are they playing on? Because if I'm not comfortable with any of them, maybe I should go get comfortable in the one that they're most likely to be in. Or maybe you're in the real estate ecosystem as an Etsy store owner looking to create amazing client referral gifts for agents. Then go create that content that agents need to see and play in the platform that they're most likely to see it in.

Show them the why to use you in order from you. Does it save them time and money to hire you? Do you take out the figuring it out piece of what to send each month? If so, girlfriend, that is what you create. Now here's your homework. Yep, it's the end of the school year, but I'm giving out homework. Stop following people who suck. My son literally unfollowed over 3,000 people on his TikTok account yesterday. Again, this episode is truly inspired by my kids.

But he said these people were wasting the screen space of who he was scrolling through. What great advice that is. And quite frankly, it's one you should follow too. I can't believe my 14 year old made me have to realize this, but you don't have the time to waste. So there's no need to follow the people that bring you no value.

Follow the ones that do. If you're scared someone's going to unfollow you, don't worry, boo. I promise you, your people will find you. They will follow you and they will refer you. And if your messages are clear, then the socials will now recommend you too. So congrats, boo-boo. You just exploded your business using this simple thing called social media. Now go create a video and tag me in it so I can see your hard work. I want to congratulate you.

I hoped you loved this episode and found value in it. Thanks for hanging out with me for another session of the B word. If you value connections over competition as much as I do, then please share this episode with a friend you think would also find it valuable. I appreciate it each and every time you do. And if this is your first time listening in, go ahead and hit that subscribe button on the podcast player. That is the playground you listen in on. I'm ready to hang out in your earbuds on a regular basis.

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We have got a free gift that we are changing every single month here on The B Word. So head on over once you've given your review, grab a screenshot of it, and then go to thebwordpodcast.com forward slash review. Upload it for me and I will send you a free gift immediately. Thanks in advance.